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The Eighth China Clothing Brand Annual Awards Start

2011/10/10 17:08:00 35

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The Eighth Annual Launch Of Clothing Brand

Sponsored by China Fashion Association, the new Jack sewing machine Limited by Share Ltd named "the eighth annual award of the Chinese clothing brand of the year September 22nd" played a new Overture in Pinghu, Zhejiang province in September 22nd.

This "grand prize" specially invited "Anta", "YISHION" and "all guest sincere goods" senior manager to help the launching ceremony, and Pinghu clothing enterprises to welcome the "Jack eighth China clothing brand annual award".

Strive to create the concept of "annual brand"

Different from the past, this year's "grand prize" will first put forward the concept of "annual brand", which will soon be Chinese clothing.

brand

The annual award winning brand is named "annual brand", which aims to create "Oscar" in the clothing industry, and join hands with well-known media. With the main propaganda mode of plane, network and TV, the annual award of Chinese clothing brand will receive wider attention.

At the same time, this award will inherit the essence of the first seven awards, and take this as a benchmark, and make adjustments and innovations at the same time of publicity and assessment, so as to shoulder the mission of the future change of the "grand prize". In addition, in the evaluation system of the "grand prize", the current three authoritative market inspection standards, such as "business coverage statistics", "consumer behavior analysis" and "industry experts nomination list", will be used to build a more convincing competitive platform.

At the same time, it is worth mentioning that this model of "final review conference" will break through the inherent system of successive past sessions, and select the final award of "annual brand" by grouping review meetings and field trips.

Promoting brand awareness, technology and development

In order to promote the development of Pinghu garment enterprises, the "grand prize" is also aimed at Pinghu at the launching ceremony.

clothing

The company has specially planned the "new way to create brand - the analysis summit of China's clothing brand elements". Through a professional perspective, the important factors of the development of Chinese clothing brands in the next few years are analyzed.

This summit focuses on the two core elements of brand development that the Chinese clothing industry has been advocating: brand contribution rate and technology contribution rate. Combined with the characteristics of Pinghu's clothing enterprises, it gives another way of thinking to analyze the factors and core values of China's clothing brand. At the meeting, Feng Dehu, vice president of China Garment Association, in the speech on the development trend of China's clothing brand, focusing on the important components of future China's independent clothing brand, emphasized the importance and necessity of "brand consciousness" for clothing enterprises, and put forward suggestions for development according to local conditions with Pinghu's clothing enterprises.

Jack, the exclusive title winner of the Eighth China clothing brand annual award, Ruan Jixiang, President of Jack group, has successfully developed the brand from science and technology.

contribution

From the point of view, we believe that the innovation of equipment is a solid backing for brand success, and explain how to effectively enhance equipment support capability, give full play to the efficiency of equipment and increase productivity.

Brand success analysis

This "award" well-known clothing enterprise "Anta", "YISHION" and "fan Ke Cheng pin" and so on are also involved, and share their valuable experience in the process of brand success, deepen exchanges with Pinghu garment enterprises, and explore new ways suitable for the development of Pinghu garment enterprises.

Zhang Tao, vice president of Anta Sports Products Limited, combined with the actual experience of Anta brand and other famous brand representative cases, deeply analyzed the important factors of brand building for Pinghu's clothing enterprises; YISHION group's marketing director, Mr. Hu Jianqiu, embarks from the market demand in the new situation, through the current social media environment, clothing brand building and marketing, giving the elements that Pinghu enterprises can learn; Yang Fang, vice president of Vincent (Beijing) Technology Co., Ltd., through telling the story of the "guest brand" brand from scratch, tells the guests the deep understanding of their brand success.

"Capital" is the blood of brand development, and how to ensure the smooth circulation of blood circulation, so that the brand can operate normally. This leads to the final theme of this summit: "supporting the development of brand with capital".

Mr. Zhou Zhe, a partner of PWC, analyzes and discusses the relevant fields involved in the process of listing of garment enterprises, so as to dispel obstacles and remove obstacles for planning the listed garment enterprises.

This event opened the prelude to the "Jack eighth annual award of Chinese clothing brand". At the same time, it made suggestions for Pinghu's clothing enterprises through four aspects: the future brand composition analysis, technology guarantee, brand success analysis and listing preparation. It helped Pinghu clothing enterprises to walk their own brand new path.