In September 3, 2011, the most innovative international fashion apparel and costumes exhibition WHO 'SNEXT was held in Paris, France.

At this exhibition, designer brand "

At this exhibition,

In addition to the design achievements, at this exhibition, "ZUOAN left bank" products have attracted the attention of many department stores, international buyers and fashion media.

This situation also verifies the idea that Hong Jin has always emphasized: designers should follow.

"What kind of product can be regarded as a good product?

Of course, products that can be accepted and approved by consumers.

If a designer's product market can't accept it, then no matter how much design inspiration the product incorporates, it's hard to call it success.

The market is the sole criterion for testing products. "

Hong Jin Shan talked to my writer about his own ideas.

In Hong Jin Shan's view, a qualified designer should be able to maximize the economy.

"It is true that designers should add their own design elements to the product, but this element should be built on the basis of market demand.

Only by grasping the needs of the market and adding some personalized elements can we design products that are both good and hot.

It is precisely because of this philosophy that Hong Jin Shan and his "ZUOAN left bank" are becoming more and more popular. In February 15th this year, the left bank costumes were successfully listed on the NYSE, and the "ZUOAN left bank" has become the second Chinese clothing brand that has successfully landed in the New York stock exchange after heyia.

"In traditional concepts, designer brand products aim at only a small part of the market.

I think this is a misunderstanding.

If your product can really be accepted by the market, how can it be restricted to the minority?

Hong Jinshan said.

This idea is not just thinking about it, but rather trying to do it.

"Left bank costumes have a five year plan, that is, we plan to expand our monopoly system to 2500 in the next five years.

At present, we have more than 1300 kinds of shops, although there is still a certain distance from the target of 2500, but we believe that this goal is not too far away, because the market space of fashion casual men's clothing is not as saturated as that of formal clothes and business men's clothing, and the development space of the whole market is still very large.

Hung Jin Shan analyzed.