Domestic production is all named in English, which is known as foreign registration. Department store After the company, it has become an international brand. This practice is not news in the clothing industry. However, since the "Da Vinci incident", many people have left a heart in buying brand clothes, so they also become complaining.

Reporters recently visited Sucheng department stores found that similar domestic "foreign brand" clothing accounted for about 8 of the high-end brand men's clothing, and some individual department stores in a layer of high-grade clothing area lay a large area similar to "fake foreign card." In response, the law firm of the Commercial Daily believes that although this practice is not illegal, the sale of domestic goods in the high price of "foreign leather" is unavoidable to deceive consumers.

　 10 thousand yuan for three pieces. Foreign brands "

Ms. Xu often makes some arrangements for her husband. Besides occasionally going abroad to buy some discount brand men's clothing for her husband, he also searches for some medium and high-end brand men's clothing in Suzhou's major department stores during holidays. During the National Day holiday, she spent 10 thousand yuan in a downtown department store to buy three men's clothes in English brand named "F", including a cotton padded jacket, a coat and a shirt. "I bought English names, said foreign brands, and the prices were catching up with the international first-line brands. As a result, when I went home, I saw that Humen was born in Guangzhou."

After finishing the card, Ms Xu carried it. Packing The beautiful dress bag went home, because she had a heart to heart about the recent "Da Vinci incident". "I know all the big brands, although these brands are all English, but I have never seen them," Ms. Xu once again took out his clothes and looked at it. He found that the production base of the brand was in Guangzhou, and the sales outlets were limited to the domestic market.

Later, she landed on the brand's official website, and found that this is just a "creative inspiration from the brand of Italy", but all the costumes are produced in Guangzhou. At present, they are only sold in high-end department stores in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and other domestic first-line cities.

After realizing that she had bought "Da Vinci" clothes, Ms Xu returned to the department store with her clothes, but the counter staff said bluntly, "our brand clothing is originally from Guangzhou, and the tag has clearly stated that no quality problem is not returned." Helpless Miss Xu can only go back to the house.

　 8 of the top men's wear is "skin".

"As far as I know, Katie, Tony, jazz Danny, Frens, Ma Situ, Routh Denton... These men's clothing, known as the domestic first-line brand, seems to be domestically produced, and its producing areas are mainly concentrated in Guangzhou, Shanghai and other places. They should all belong to the OEM sales. I do not believe you went to the department store to see, at least 8 of them are brand like this. In the interview, an industry insider with ten years' experience in foreign trade clothing management revealed so.

Subsequently, the reporters visited three downtown shopping malls, where the men's wear brand area did see several brands of men's wear reported by the industry. All of these brands were tagged in Chinese and English. In a high-end men's wear area on the five floor of a department store, reporters found Ms. F's "men's clothing brand counter", which was bought by Ms Xu. The reporter chose a autumn dress at random, priced at over 9000 yuan, and the salesperson told reporters that the summer clothing items can be discounted. This autumn dress belongs to the new style without discount. {page_break}

When the reporter asked where the brand came from, the teller answered without hesitation that it was "a famous brand in Italy". "When produced in Italy?" when the reporter inquired about the place of origin, the teller said, "it must be the brand of Italy, and the clothes are produced in Guangzhou. We are foreign second-line brands. They are all produced in China. If all imports are not the price." Reporters looked through the leaflets of the brand and found that many of them mentioned "original in Italy, design originated from Italy, but clothing companies are in Guangzhou".

Similarly, in another high-end department store, a trademark holder of a full English Italy menswear brand is also a clothing company limited in Guangzhou. There is also information about the brand's recruitment of franchisees online, and the major online shopping platforms are also selling this brand of clothing.

During the reporter's visit, salesmen at several counters said their brands came from abroad, such as France, Italy, the United States, South Korea, Japan, Spain and so on. Among them, especially from Italy and France, most of these clothing labels which call themselves "foreign brands" are written in Guangzhou, Shanghai or Fujian.

"Really? I have always thought this brand is a second tier brand abroad. My husband often wears this brand. Now I know it is Guangzhou goods." a customer at the scene was surprised when he heard the reporter's question about the origin. She said that the price of men's wear in department stores is now very high, which is close to the price of international high-end brands. "I always thought it was a real international brand, and I didn't notice the origin," she said.