Why Does Jobs Love High Collar Black Sweater And Levi 'S Jeans?
Steve Jobs's classic Costumes: turtleneck sweater and Levi 's 501 Jeans 。 But why is he dressed like this? No one has ever disclosed it.
Now, in the upcoming excerpt of Jobs's biography, Walter Issaacson reveals the story behind Jobs's dressing style.
According to Issaacson, Jobs and SONY visited the Soni facilities in Japan for the first time.
Jobs visited the Sony Corp headquarters in Japan in the early years, and he saw employees of uniformed uniforms who believed that this kind of corporate culture could help establish company identity.
Sony Corp, which was born after World War II, has little clothes for its employees because of the sluggish economy.
Sony's uniform dress touched Jobs, who then had the idea of unifying Apple Corp staff uniforms.
SONY in order to let
uniform
The style can be recognized by the staff, and the clothing design work is handed over to the famous designer, Lssey Miyake founder Issey Miyake.
The jacket made of tear resistant nylon material can be removed and sleeves removed in hot weather, and jacket changes instantly.
So Jobs called Issey Miyake and asked him to design the vest of apple.
Jobs recalled, "I came back with some samples and told you that if we all wear these vests, it will be spectacular, but everyone booed them against it and everyone hated the idea."
Despite the unrelenting opposition of Apple employees, Jobs still went his own way because he insisted on the idea of uniform uniform representing company status.
His friendship with Miyake (Lssey Miyake founder) created Jobs's unique style of dress.
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"I asked Issey to make some black high collars I like.
sweater
So he made hundreds of sweaters for me. "
Jobs saw me (surprised by the author of the biography of Jobs). He pulled out the wardrobe to show the sweaters.
Jobs said, "this is what I wear every day, enough for the rest of my life."
Another problem may be troubling some people, even Miyake. Maybe the question is: why do we choose Levi 's?
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