The near future, Shoe company TV advertisements have attracted a lot of attention. In the form of suspense and mystery, two television advertisements are continuously released. The outstanding achievements of the mysterious protagonists in the NBA alliance have made their real identities popular online, but at the same time, many people have guessed that Kevin Leff is his real identity.

　　 Two advertisements announced Signing Star Kevin Leff

31st degree released the first advertisement to create suspense, foreshadowed a new signing of the mystery star, its achievements in the NBA league can rival the alliance superstar, advertising has aroused a lot of people's attention and speculation, most basketball lovers have issued their own views through the network platform. However, due to the strength of the mysterious star, the target range is very easy to be reduced to several popular stars by the fans who love basketball, and even netizens repeatedly watch the online version of the video. Mystery star Identity. And then released second TV ads in 31st degree, which officially announced the identity of the mysterious star in the film. This year, Kevin Leff was named NBA rebounding king of the league. Marks the 31st degree officially announced to the outside world: the new rebounding king Kevin Loew joined the 31st degree, and will wear the 31st degree war boots to fight for NBA!

　　 Kevin Leff chose 360 degrees or 360 degrees to choose Kevin Loew?

In the face of Kevin and Loew's outstanding ability and passion for basketball, the title of rebounding King Within reach This is probably what we see in the 31st degree. Plus his natural family name LOVE, coincides with the pursuit of brand loyalty (more than one love). It is the perfect combination of Kevin Leff's own multiple characteristics and the 31st degree brand idea, which made this contract free from the previous domestic brand signing NBA Star Limited to use the star's own appeal to publicize the brand. Perhaps this signing also marks the importance of star effect combined with brand appeal, which has attracted more and more attention from domestic brands.

Kevin Leff's personal strength and charm are more stereoscopic, and the image of the stars is more profound in the hearts of domestic fans. On the contrary, Kevin Leff shows a brand concept of 360 degrees through his personal value pursuit. I believe Kevin Leff is also looking forward to the 31st degree.

　 31 degree gradually trend Internationalization

From the momentum of the Guangzhou Asian Games to the great beauty of the Universiade, from China team to Asian team, to the world team, and to the NBA superstar. In a few short years, the sports marketing and internationalization of 331 degrees seems to be more and more smoothly, which reflects that the 360 degree has already gone out of the road of brand development.