In September 17th, Eason Chan's "DUO" double faced Theme Concert in Eason2011 went to XiaMen Railway Station, which attracted the attention of "EF". All the streets and lanes were filled with news of Eason Chan's trip to Xiamen, and Xiamen's famous local businessmen. Men's clothing Seize this rare opportunity to start entertainment marketing.

Eason Chan Eason, who has the title of king of songs, is one of the heavenly kings in Hongkong's music world. Many people think it is one of the leading figures in the new era of Hongkong pop music. It is also considered by many to be the successor of Hongkong pop music Taishan character Jacky Cheung. His songs such as "love shout and spanfer", "ten years", "king of Karl song" and "long time no see" are widely sung and sung for a long time.
 

According to the CEO Wu Shihui, Eason Chan, Xiamen, has launched three activities with different emphasis, sending "Eason Chan concert tickets and Xiamen double flying 3 days tour" to consumers, including the 150 prize in the new product centre, the Tencent micro-blog interactive activities and the participation in Taobao Juhuasuan raffle activities, especially the purchase of the new autumn and winter new products, the most famous participants are the Ponti card DuPont eco cotton cotton padded clothes, and finally, the participants are the most successful participants. Spike card 30 lucky consumers were chosen fairly and impartially.

The reason why such a choice is entertainment marketing, Wu Shihui said: the entertainment marketing method is very suitable for the "Costa" men's clothing, which is positioned in the young fashion clothes, and the style of Eason Chan's changeable man is also consistent with the "INDEX" culture of the "Xiamen". Of course, many employees, including me, are fond of Eason Chan, and are enthusiastic about Eason Chan's trip to Xiamen, which is also a work of entertainment.

In recent years, invited star endorsement, implanted in film and television drama, with the help of concerts and other entertainment. Marketing Praised by the merchants, of course, the way of entertainment marketing is not used for the first time. It has been reported by the media that the cost of millions of money spent by the people of the "stradca" men's clothing has been implanted in the hot TV drama "after getting married and in love", helping Wei Fan's wedding planner play the role.

It is learnt that the night of the concert, Eason Chan returned three times, and offered 30 songs, such as "boasting", "brother and sister", "love spanfer", "ten years", "balsam pear", "waiting for you to love me" and so on. Among them, "love call spanfer", "ten years", "king of king of songs", several times brought together the chorus of the audience.