"Running kart is a popular game. We take this as a starting point to develop the brand culture. The product is also dominated by racing style, and the dynamic juvenile outfit is introduced. At that time, we hired three small star stars, also with the brand culture just combined, produced a strong shock, this is in the development of the kating brand can produce a sensation.

Promotion of children's life hall terminal marketing

In addition to the introduction of highly personalized racing culture, Kate first launched the children's life shoes hall, and built children's stores into experiential and lifestyle terminal stores.

In the Kate children's living room, apart from children's shoes and clothing, they also include toys, school supplies, products and accessories. Zhu believes that in the store, regardless of the terminal image and other aspects of adjustment, to promote brand strategy upgrading.