Following the title of "hot springs capital of China" and "famous Chinese textile home town", another national preface "China fur industry development demonstration city" was officially settled in Wendeng. Reporters learned during the Expo that China is the world's largest base for leather production, processing and trade, but the leather industry is facing problems such as low added value, weak brand effect and environmental pollution. Transformation and upgrading Great pressure.

Lin Zhi jun, general manager of Tian Zhi, told reporters that "although China is the largest processing base, it lacks influential brands." Li Xiaosan, head of Shandong Hengtai fur products Co., Ltd. also said that compared with Chinese products, fur products like Italy and France made good work, but they were not really big producers. As the production of leather products has environmental pollution, they have built more production bases in developing countries such as China. Visiting local farmers in Wendeng, Ms. Wang said, because there were no larger leather processing enterprises in the past, their mink fur could only be sold to leather traders, and the pricing power was also in the hands of others. The purpose of her visit is to directly contact with enterprises and reduce intermediate links so as to earn more income. In her view, to create a complete industry chain This is a pressing matter of the moment.

According to Cheng Shipeng, vice president and Secretary General of the Chinese Academy of agricultural products, at present, China can produce 35 million mink skins, 20 million Fox Skins and 12 million raccoon skins every year. It has a certain industrial scale in 12 provinces and cities such as Shandong, Hebei and Jilin.

Li Yuzhong, executive vice president and Secretary General of China Leather Industry Association, also said that China's leather industry consists of four main industries: leather making, fur, leather products and leather shoes, and the world's output ranks first. In the golden age of development, "our comparative advantage will continue to exist. In the next 20 years, we will still have a golden period for mainland China, especially in the eastern region, and the longer the central and western regions, which means new opportunities for enterprises." Li Yuzhong said frankly. In Li Yuzhong's view, the key to the development of leather industry is to build a complete industrial chain. Industrial Cluster To establish six major centers for production, trade, information, personnel training, testing and R & D, and establish a professional market platform through government support, strengthen leading enterprises and increase brand building efforts. We should standardize the aquaculture market, improve the added value of products by improving design and injecting cultural connotations, avoid vicious competition with other regions and homogenization competition among different enterprises. At the same time, we should strengthen exchanges and cooperation among countries and learn advanced experience from other countries. "With regard to the layout of enterprises, the old bases will continue to develop, and new bases like Wendeng will emerge one after another to further form a fur processing base integrating farming, processing, manufacturing and logistics. The proportion of Enterprises above Designated Size will continue to increase." Li Yuzhong believes that in the next 5 years, the structure of products will still be dominated by middle and top grade, and the seasonal character of leather industry will be weakened and fashion will be strengthened. In the traditional European and American market downturn, the ratio of domestic and foreign sales is expected to reach 7: 3, and the new shopping mode will emerge one after another. Enterprises will pay more attention to the construction of brands, channels and terminals, and focus on the research and popularization of new technologies, new materials and new functions, so as to increase the added value of products.

　　 Wendeng The biggest problem at present is that there is no professional market. Weaken The overall competitiveness of the fur industry in the whole city and even Shandong, and building a truly industrial base will be the focus of our next step. " Yu Xiangdong, director of Wendeng animal husbandry and Veterinary Bureau, said. It is understood that at present, the total number of fur animals in Wendeng is about 12000000, with an annual output of about 8000000 kinds of fur, and the output accounts for 30% of the domestic fur market. Aquaculture The total income reached 3 billion yuan.