Jinjiang is one of the shoe production bases in the country. Its shoes and sports shoes account for 40% and 20% of the total output of the country and the world respectively.

Today, as the market matures, many shoe companies expand their product categories on the basis of their original products, with a view to relying on a more complete product structure to seize market opportunities and open up larger market space.

Judging from the current market situation, it is a common choice for many shoe companies to develop sports shoes for young people and enter the field of "campus sports".

In the national slippers industry, a highly well-known constant human enterprise, with solid management, production, R & D and other aspects of the foundation, aimed at students to develop canvas sports shoes, and successfully promoted, this greatly enhanced the influence of the constant brand, marking the constant people enterprise brand upgrade strategy smoothly.

In terms of technology, technology and processing quality, many shoe making enterprises in China have reached the world class level, and many world famous brand products have proved this in China's OEM production.

Under the background of a relatively high technology level, increasing product category has become a new chip for enterprises to participate in market competition. Starting from materials and styles, developing and manufacturing new products for specific groups, such as specializing in the production of "campus shoes", has become a major trend of shoe enterprises.

The industry believes that this will promote the subdivision of the footwear market.