Sponsored by Xinjiang Tourism Bureau, 22ND outdoor life. brand The activities of thousands of cars and thousands of people crossing the Taklimakan Desert for six days have been successfully concluded. All participating riders returned safely to Urumqi in October 6th.

It is understood that this activity has always revolved around the concept of "freedom, health and environmental protection". Whether the dynamic desert rock music festival, or the 22ND bonfire party fashion show and the Lop Nor Gobi's Lantern Festival praying activities are closely related to the theme of the desert slogan, "only the desolate desert, no desolate life" interpretation. The organizing committee also encourages the riders to treasure the mysterious natural landscape in the kramakan desert. Care Surrounding environment.

As one of the main sponsors of this event, Ms. 22ND, the chief executive of the brand, also participated in the event. Told reporters: "this activity is very meaningful. Imagine more than 1000 people driving into the endless desert. Without network, no signal, eating big pot and sleeping tent, they will be excited because they accidentally receive a signal, and they can enjoy peace with their distant relatives and friends. Every face is full of the most pure smile. How rare is this experience. In China, this outdoor adventure activity is still in the initial stage of development. We hope that by vigorously sponsoring this activity, we will arouse more people to put aside the superior material conditions of life, actively go out of the open air, and seek the deepest dream in their hearts, and also offer a modest contribution to the long-term development of China's outdoor sports." after the end of the campaign, Yan is always excited.

In addition, Yan also revealed that through this sponsorship campaign, more people will try out the outdoor equipment of 22ND in the desert environment, so that they can truly understand the function and scientific design concept of the product. positive Listen to the valuable opinions of the probationer so that 22ND products can be more humanized and more suitable for outdoor sports.