"Brother Brother" Women's Clothing Is Involved In E-Commerce.
On the 18 day, it was told by insiders that the high-end women's brand brother was officially involved in e-commerce and opened the first flagship store in Taobao mall, and its high-end brand amash had no plans for online retailing.
According to customer service, at present,
Selling money
All of them are specially designed for online sale, which is totally different from offline stores.
There are only 7 products on the first day of the shop. They are all winter clothing, including down garments, woolen coats and sweater jackets. Customer service says, "the company has not yet informed whether it is necessary to synchronize with the offline stores."
The price of the product is 600~950 yuan.
according to
TaoBao
The average price of women's clothing in the mall will be located in the first price group.
Analysts said earlier that there had been news that brother may be involved in online retailing, but the action has been relatively stable. "Judging from the current situation of open shop, the characteristics of trial selling are obvious."
The younger brother is a successful market segmentation strategy in women's clothing category.
clothing
One of the brands is the female consumers over the age of 30.
According to public information, the brand originated from Taiwan, founded in 1977. The mainland operation center is located in Guangzhou. Its brand includes four series: brother, amash, Yi Li and Mei. Among them, the brother and amash are most familiar with consumers.
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