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Sichuan Shoe Industry Is Shaping Its Own Brand &Nbsp; Seeking To Integrate With The International Market.

2011/10/24 15:39:00 41

Sichuan Shoe Shapes Its Own Brand And Connects With International Market.

In response to "

Walk the grass roots

"Yesterday, the reporter came to the Chinese women's shoes city in Wuhou District -- in this park called Chengdu's shoe industry" brain center ", the reporter went deep into the local shoe factory, Sichuan export shoe city and other enterprises, and personally felt the Chengdu footwear industry.

Exquisite

Manufacturing technology and

Marketing Management

Condition.


Wu Jun shoe production workshop, workers are busy busy on-line, brush glue, beat typing.

How many processes do we need to change from raw materials to shoes that we wear on foot? The answer of Chen Li, manager of workshop production department, is "more than one hundred kinds", including tailoring, vamp making, shoe upper making, heat setting, bottom sticking, painting and polishing.

Each worker is responsible for a small process on the assembly line. According to the current production volume of the factory, the worker repeats a movement hundreds of thousands of times a day.


"Where is the shoe not qualified?" the reporter saw an "expert" when he saw the unqualified products in the product inspection area, but after a period of inspection, he did not find any "symptoms".

The size of the stickers on the shoes is the problem. Grinding is not in place, brightness is not suitable, cleaning problems may lead to product failure.

"The shoe factory in Chengdu is still a handicraft workshop. I didn't expect it to be so big. So did management.

Standard

"

This time I saw the development of shoe industry in Chengdu. "I have confidence in shoes made in Chengdu."


The reporter also came to the shoe sales base, such as Sichuan's export shoe city, which was being built, and upgraded the industry of Sichuan shoe industry to build its own brand and seek direct orders from abroad.

Transformation

The road was understood.


 
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