The first fur festival of Shandong province was opened on the 22 day in Zhaoyuan, and more than 400 fur traders attended the show to show the fashion charm of fur brand, attracting a large number of tourists from all over the country.

Zhaoyuan is building the largest country in the country. coat The sales center, using the advantage of Jiaodong Peninsula, the main base of China mink culture and the market influence of leather city, makes the two major cities brand of "China capital" and "leather capital", and realizes the leap from "hard gold" to "soft gold" leading the fashion.

According to reports, in October 2009, Shandong Nanbai Group invested 400 million yuan to build 120 thousand square meters of Zhaoyuan leather city officially opened. After two years of operation, the leather city of Zhaoyuan has built up its brand with service, promoting development by brand. The small city has led the big fashion, and has received nearly 5 million customers. It has formed two patterns in the north and south along with the leather city of Haining. It has become the most influential, fastest growing and most potential leather professional market in China, and is known as "the first leather city of Jiangbei" in China.

Faced with this situation, Zhaoyuan has invested 120 million yuan in Leather City upgrading and upgrading. Leather and fur The brand together builds the top fur market of China's top fur industry. The quality of goods, shopping environment and service level directly refer to the international first-class, and become a genuine leather fashion window. It is understood that in the leather city has more than 1000 square meters of merchants, there are currently 14. The four floor of the palace noble fur square business area is more than more than 6000 square meters, with a total investment of more than 100 million yuan, it can be called "the largest fur store in China".

"Building the Zhaoyuan leather brand is also building a good brand." Wen Guozheng, President of Shandong Nan Bo Wan Group, said that if consumers are in Zhaoyuan The city of leather Buy fake products, Leather City Co., Ltd. will be double pay, and promised the same price, the highest quality, the lowest price of the same quality. According to the survey, the price of fur in Zhaoyuan leather city has more than 30% difference with other shopping malls. Quality and low price are another connotation of "Zhaoyuan brand".

Wen Guozheng said that the first fur festival in Shandong will make Zhaoyuan leather city a national stage and become a commercial gold card of Shandong province.