In recent years, China's textile industry's external development environment. More Complex. Since the outbreak of the international financial crisis, the demand for the international market has been insufficient and the changes have been accelerating. The rise of international trade protectionism, the pressure of domestic inflation, the fluctuation of raw material prices, the rising cost of labor, energy and other factors, the difficulties of financing and labor shortage, and so on. However, it is in such a special period that the development of China's textile industry has an opportunity to ponder deeply. We have paid more attention to the "hard training of internal strength". Whether it is product innovation, technological spanformation or channel construction and mode exploration, most enterprises have concentrated on shaping the core competitiveness, and are eager to find a new way to open up the market in the current complex environment.

Against this background, in October 19th, a rainbow named 2011 China. Spin The big forum of the market forum is held in Shanghai. The forum takes the "finding new market path and the world and China" as the macro theme. With the help of global perspective, profound insight and specialization analysis, through the multimodal exchange of keynote speeches and thematic dialogues, it explores the new mode of textile marketing channels from various angles, and strives to provide a new market path for textile enterprises under the current complex environment.

With the continuous changes in the market economy environment, the impact of the changing market economy on the textile industry has become more and more urgent for more and more exhibitors and professional purchasers. Especially at present, the external development environment of China's textile industry is more complex, cost pressure and financial pressure are more prominent for textile enterprises, especially small and medium-sized enterprises. Wang Liming, director of the consumer goods industry division of the Ministry of industry and commerce, said that we should always pay attention to the relevant policies of the state regarding the textile and garment industry and make the best use of relevant policies to promote the healthy and orderly development of enterprises.

Du Yuzhou, President of China Textile Industry Association forum On the keynote speech, he pointed out that China's market is huge. Now, in textile industry conferences and exhibitions, China's market and China's industry are the focus of world attention. The conference received the attention and support from industry, business and government departments. The important principle of spanforming the development mode in 12th Five-Year is to expand domestic demand and expand domestic demand. It is also an important factor for the textile industry to get out of the financial crisis more quickly in the past few years. In the next 5 to 10 years, China's expansion of domestic demand is undoubtedly an important opportunity for the textile industry.

Li Feng Trading Services (Shanghai) Co., Ltd., as a truly large international buyer, Feng Qing, senior vice president, has considerable practical experience and voice in the topic of "understanding buyer's requirements". "At present, the shelf life of fashion is getting shorter and shorter, requiring new products to constantly innovate and respond quickly to maintain and stabilize the existing market share. The textile and garment industry is no longer the age of "big fish" eating "small fish", but has entered the era of "fast fish" eating "slow fish". Textile and garment enterprises should constantly investigate the changes of the target market for taste and trend, instead of building a closed door and relying on one or two products to sustain the sustainable development of enterprises. Li Feng explained the observation of the textile and garment industry from the buyer's point of view.

Yagi Shinchi, marketing director of Asahi Asahi Fiber Co., Ltd. published the "new model". fibre In his speech on the significance of the market, he expounded that the strategic concept of Asahi Asahi is to "enter new horizons and enter new markets". We must seize the ever-changing environment, have strong adaptability and creativity, and seize all opportunities.

Tianhong Textile Group, as the top 10 Chinese cotton textile industry, has become the manufacturer and distributor of "high value added stylish cotton textiles". In the past 10 years, the assets of Tianhong have increased by more than 1000 times. Hong Tianzhu, chairman of the board of directors of Tianhong, started from the industrial practice of Tianhong Group and brought his thoughts on how to build the future core competitiveness of textile enterprises, so that entrepreneurs here can get inspiration from new ideas. "Tianhong began to adopt a very important strategy in 2006 and began to internationalize. We began to invest in Vietnam to internationalize the cotton spinning industry. So far, after 5 years of development, the size of rainbow in Vietnam has reached 40 million of spindles. In fact, the profits made by Vietnam in Vietnam are more than the domestic scale.