When Karl Laagerfeld (Karl Lagerfeld) entered the fashion industry, though he was not as popular as his rival Eve Szentgrolan (YSL) at the beginning, she finally got the favor of Chanel (Chanel) company after thirty years of rolling on the design road, and became the top creative director in the big line. So far, he has been respected for more than fifty years of fashion work experience, and many media have called him "fashion emperor".

In the next two years, the old Buddha, who is eighty years old, is not at all convinced. Besides being the creative director of Chanel (Chanel), he is also the creative designer consultant of Fendi (Fendi) and Hogan. He is also the chief designer of the personal brand. He constantly does all kinds of video creation. His creativity and energy are quite amazing. But Karl Laagerfeld (Karl Lagerfeld) is not satisfied. He also needs to create a new brand, and is expected to be released next year to complete his personal blueprint for brand management. The new brand will lock the target customers in the general public, so the pricing strategy will be more intimate than his brand name.