San Cole company was founded in 1996, the brand positioning clearly determines the brand distinctive style, the refined and noble of the professional women is reflected in the concise lines and steady tones, while the fashionable colors and the embellishment of the fashionable elements will make the feminine beauty of the city beautiful and full of youthful and vigorous elegance.

The orientation of the concept is to uphold the principles of nature, simplicity, elegance, elegance and creativity, and create the concept of elegance and fashion.

Style positioning - simplicity, intelligence, wisdom, fashion, only to pay attention to the elegant life of you,

The orientation of customers is to pursue the close integration of intellectuality and sensibility, and strive to embody the elegance and romantic beauty of urban intellectual women, to comprehend nature and fashion, and to be confident, independent, simple, fashionable, and psychologically aged at 25-45 years of age in the journey of life and workplace.

Color positioning - classic is an everlasting theme. Pop is the most tender touch. It is a witty, joyful glance.

Price positioning -- secondary consumption in a second tier city