It is reported that during the shoe exhibition, senior retail expert Henrik Spande Moeller will hold a special topic at the exhibition site. Lecture Henrik will take five high-end European brands as an example to share with you how to build brands and extend the brand to the international market. At the same time, Henrik will also focus on Europe. fashion The way of brand success in China, and China Manufacturer The way to stand out in the world market. Experts teach you to build brand

The fourteenth Houjie shoes exhibition opened in November 1st at the Guangdong Modern International Exhibition Center for 3 days. The exhibition brings together about 450 exhibitors from all over the world. Among them, the Portuguese Footwear Association joined TATUAGGI, BEEPI and other exhibitors for the first time, and entered the huge domestic market by the exhibition, looking for partners in Dongguan and other cities in the mainland of China.

This shoe exhibition focuses on the three themes: building brand, developing channels, upgrading and transformation. During the exhibition, organizers will provide exhibitors with close market information, enhance the core competitiveness of shoe enterprises, and break through in the transformation trend.

The organizers try to guide the world footwear industry with the help of the footwear industry in Dongguan. Among them, the world trend authority WGSN will launch the "2012 spring summer and future fashion women's shoes and accessories fashion forecast" during the exhibition.

With this, the exhibition will showcase the design works of students from many design institutes in Hongkong and the mainland, and provide a platform for recruitment of designers in Dongguan shoe enterprises.

In addition, in response to the challenges faced by shoe companies in the face of environmental changes and the industry's concerns, organizers invited experts from home and abroad to discuss hot topics and share experiences including design, brand, trade standards, domestic sales channels, and enterprise management.

Zhu Yulun, chairman of the Guangdong elegant exhibition company, said: "Dongguan has a good foundation for shoes making industry and industrial support. With the increasing demand for high-end consumer goods and luxury goods in China, Dongguan is likely to become the trend of the world footwear industry in the future."