In November 9, 2011, TOD 'S group's Italy leisure luxury leather brand HOGAN will officially enter the Chinese market. HOGAN's first store in the mainland will be officially opened in China World Trade Center, Beijing. The blockbuster Karl Lagerfeld is the HOGAN by Karl Lagerfeld series. It will also be exhibited at the Iberia Contemporary Art Center in Beijing's 798 Art District in the same period. As a member of TOD group SS.P.A of Italy boutique group, leisure luxury brand HOGAN hopes to take this opportunity to convey the core DNA of the brand, the spirit of avant-garde innovation, the temperament of COSCO, the comfortable and elegant style, and the classic and practical design to Chinese consumers, hoping to bring them unprecedented luxury experience.

Avant garde innovation and courage to break through

Since its inception in 1986, HOGAN has gradually grown from a shoe brand to a luxury luxury brand with full line products such as garments and accessories. In this process, HOGAN always regards innovation breakthroughs as the foundation of brand building, or draws inspiration from the art world, or collaborate with top fashion designers to inject HOGAN into the endless vitality.

Ignoring the age imprisonment and breaking the dress code of men and women, the inspiration comes from the "Rebel" dress series of Hollywood actor James Dean, which embodies the spirit of freedom of HOGAN's avant-garde innovation. With elegance and elegance and creativity, the KarlLagerfeld and HOGAN of the fashion emperor joined hands, showing the brand's courage and courage to break the boundaries.

Temperament, personality, expression

For HOGAN, city doctrine is a unique way of life. Proper and individualistic dressing is the self expression of this way of life. A pair of comfortable and beautiful shoes and a luxurious handbag are essential equipment for integrating the rhythm of life.

Since its appearance in 1997, INTERACTIVE casual shoes have won wide attention with modern design. Its comfort and ease of matching make it a must for city life. The TREND handbag with multiple zippered pockets is designed for urban leisure life, and is a magic weapon for celebrities to get out of the street. Jessica Alba, Pixie Lott and Renee Zellweger are their loyal fans.

Comfortable, elegant and free

In many people's mind, HOGAN is synonymous with comfort and elegance. Whether clothing or shoes, in the design style emphasizes novelty, while ensuring product comfort is always the first principle of HOGAN.

The TRADITIONAL series, which was born in 1986, is based on traditional craftsmen craftsmanship. The double overlapped materials used in shoes ensure its soft clothing. The TRADITIONAL series of thick root lace high heels can give women a more comfortable and comfortable feeling when they highlight their feminine charm. The bloated down coats have also become particularly lightweight in the HOGANbyKarlLagerfeld series, which is suitable for urban casual wear.

Functional aesthetics, leisure and luxury

In the past twenty-five years, HOGAN has always adhered to its unique functional aesthetics. While ensuring excellent quality, it has perfectly integrated functional and aesthetic features, and has become the best choice between walking metropolis. It also confirms the unique positioning of HOGAN's luxurious leisure.

The OLYMPIA ultra light running shoes, which came out in 2005, are light and full of design sense. They are fitted with body shape and classic fashion design. They are suitable for wearing in all kinds of life occasions. The jackets of the CITYRUSH series have chosen waterproof coating fabrics to deal with the changeable weather in cities. The neat outlines and simple modern design make it easier for city men to be competent.

In November this year, Italy's luxury brand HOGAN will soon be strong enough to land in China. Let us witness the opening of the first store in HOGAN mainland, and feel the leisure and luxury style of Italy brought by HOGAN, and enjoy the excellent photography of KarlLagerfeld.