Up to now, BEST KIDS is constantly adding new elements. It is believed that children should have the right and ability to choose their own dressing styles, choose what clothes they want to wear. Nowadays children are becoming more independent and self-consciousness is more and more intense. They coincide with the purpose of BEST KIDS's brand creation, and take newly rising white-collar families as the main consumption class. The brand is positioned as the middle and top grade brand, and the newly rising young white-collar parents in the one or two tier cities are the main target markets, and the main sales channels are middle grade department stores or exclusive stores in the first tier cities.