According to Hong Kong media, the mainland Sportswear Shares encountered cold winter, Lining, China trend and Anta now show Declining trend After that, XTEP is also feeling the pressure. Yesterday, "accident" announced the reduction in the first quarter of the order volume of 10%, in order to reduce distributor Pressure.

According to media reports, the mainland sports apparel stocks encountered cold winter, Lining, China's trend and Anta's decline, XTEP also feel pressure. XTEP, which only increased by 5% in the second quarter of next year, announced yesterday that it would "reduce" the pressure of distributors by announcing that it would reduce the first quarter orders by 10%.

Reduce pressure on distributors

XTEP has made a high-profile announcement of orders for the first quarter of next year. Amount of money The year-on-year increase of 21% led to double-digit growth in the number of orders for clothing and footwear, with an average price of 8% to 10%. The initiative to reduce orders (including footwear and clothing) 10%, XTEP interpreted as "to control risks and ensure the healthy operation of the entire distribution system, advance terminal inventory." management control "

However, the average selling price remained unchanged, and the order increased by 9% over the same period last year. The company said that although it would have a short-term impact on the total revenue in the first quarter of next year, it could temporarily reduce the pressure on the retail terminal and help the brand in the long run.

Average price unchanged, slow down shop

In the second quarter of October, which ended in October, the order for XTEP made an annual increase of about 5%. The number and average selling price of footwear and clothing were all low. Due to the good sales of the products in the retail market, it is not necessary to buy back products temporarily.

By the end of June, XTEP, which had 7438 stores, slowed down its sales. It is expected that the number of retail outlets will reach about 7600 to 7700 by the end of this year. In 2012, the shop opening plan is still under review. According to the current business environment, it is estimated that the number of retail outlets with a net increase in the next 12 months will be about 5%, significantly lower than the previous target of increasing 800 stores per year.