November 3rd, the fifth session Junan cowboy Expo opens. According to the organizers, the cattle Expo attracted a total of 77 cowboy enterprises participating in the exhibition, including 30 special clothes, 30 garment accessories and 17 mechanical enterprises. The Expo will last until the 6 of this month.

This year's cattle Expo is a green brand. In order to cope with the deterioration of the international market caused by the unfavorable situation such as RMB exchange rate rising and raw materials rising, the organizers also invited buyers from home and abroad to form a buyer's group to visit the local enterprises and try to further expand the market at home and abroad.

　 Junan cowboy advocates environmental protection Low carbon

The theme of this exhibition is "green jeans". Exhibitors show the entire production chain of jeans, denim fabrics, denim accessories, textile machinery and management software.

Reporters at the scene saw that the cattle Expo introduced environmental protection and low carbon technology exhibits. Exhibitors said that during the traditional production process, cowboy clothing may leave harmful substances in the washing stage. After adopting the new technology, the harmful substances were not only successfully carried out, but also the harmful substances were successfully removed. quarantine It also improves production efficiency and is more environmentally friendly.

Reporters learned from the Economic Development Bureau of Junan Town, in order to promote the upgrading ability of the jeans industry and the development ability of the innovative products, all the sewage treatment plants, clean water plants and steam plants were fully equipped to achieve the "four one" intensive treatment of "a chimney, a sewage pipe, a water supply pipe and a steam pipe", which effectively controlled the pollution of production.

In addition, the present Niu Expo is also very active, including "green fashion" green cowboy advantage enterprise brand publishing show, "Li Gao Cup" uniform cowboy supermodel competition and "the road for the future of cowboy industry" will be staged during the Expo. {page_break}

Opening up market buyers

In recent years, due to the rise of the RMB exchange rate and the impact of the European economic crisis, the international market of the cowboy industry has been shrinking. This has brought a severe test to the uniform denim of 80% of the export share. In the interview, some enterprises reflected that the average monthly sales of 2 products and 30 thousand products were less than that of the same period last year.

To cope with this crisis, Zhang Yankai, vice president of the China Textile Industry Association, who attended the opening ceremony, said that the jeans industry should create fashionable styles and expand the market, especially in the domestic market.

Shunde Junan local entrepreneur Wang Huanren told reporters that in contrast, the domestic profit is higher than the export profit, but the domestic holding companies often do the exclusive stores, the cost is also high, so the proportion of the domestic sales of the enterprises is mostly 37 points.

In order to further develop the market, the cattle Expo invited thousands of Cowboy brand enterprises and buyers to fight the cattle Expo, and formed a group of buyers at home and abroad. Chen Youhuan, director of the town's Economic Promotion Bureau, said the buyers were divided into three groups, of which two were domestic buyers, and more than one hundred thousand professional visitors were expected to visit, negotiate and order.

　　 Brand building Focus on R & D and embrace

In terms of industrial upgrading and brand building, another problem facing Junan denim is that at present, enterprises rely mostly on processing and production, mostly for indirect export of OEM. Chen Youhuan said that the cattle Expo will speed up the construction of the regional brand of Junan jeans, encourage cowboy enterprises to build their own brands, and help SMEs get out of the predicament.

He disclosed that the Guangdong Jun'an cowboy Research Institute, led by Junan Town, is actively preparing for the project. The Research Institute invited experts from Wuhan Textile University to be stationed in safety, and discussed the development direction of jean jean from aspects of building brand, training talents and upgrading technology. At present, the hardware and software of the hospital have been basically implemented, and it is expected to be listed at the end of the year.

Tian Lei, assistant dean of the Research Institute, said that the Institute, based on the original cowboy innovation center, has carried out a number of studies in advance. Its intelligent spray dyeing equipment can save more than 50%, and more than 30% of energy saving raw materials can effectively save the cost of the enterprise.

After the cattle Expo, Junan Town will also promote the development of the safe industry from two aspects: first, the government subsidies to organize the cowboy enterprises to participate in the exhibition at home and abroad. Chen Youhuan disclosed that after the Promotion Bureau was seeking financial support from small and medium enterprises, the amount reached 330 million yuan in August. Two, it was planning to introduce competent companies, make a reasonable acquisition of some cowboy enterprises, reorganize the enterprises, and set up a joint stock company with high quality assets to support the listing.