In 1986, BAGE (

Prospective brand positioning, focusing on precipitation for 27 years.

In 1986, at the beginning of the establishment of BAGE brand, we realized that with China's further integration with the world, the pursuit of fashion itself and personality independence, and the desire to be innovative, cool and dynamic will surely become a new demand for the younger generation.

Fashionable and fresh board shoes will become the mainstream clothing of young people, and the era of board shoes is coming.

Ding Junxian, CEO of the eight starlings (China) Co., Ltd. believes that OEM can not be a national brand, and has proposed the strategic layout of building Chinese own brand of board shoes. From then on, BAGE (starling) embarked on the pursuit of China.

From "Quanzhou famous trademark" to "China famous trademark" and then to "China shoes brand", BAGE has been committed to integrating various international fashion factors for decades, and has created the Chinese characteristics of board shoes products, and finally become the fashion benchmark of Chinese fashion shoes.

From the handsome and sunny Lu Yi to the godfather of love song Steve Chou (Xiaogang), then to the first magician Louis Liu of Asia, the Asian dance Wang Nanxianjun, and the popularity of Sun Xiaoxiao, BAGE (starling) has been committed to celebrity endorsement, leading them to enjoy the trend of board shoes with their fashionable temperament.

Unlike other brand spokesmen, they are not only the fans of BAGE (starling), but also participate in the design of BAGE (starling) brand products, and make the brand image of BAGE (starling) most incisive.

The promotion of BAGE brand has always been diversified. Apart from the usual outdoor advertising, public relations activities and sponsorship related to the "national extreme sports competition" for fashion shoes crowd, BAGE has a good cooperative relationship with the TV media such as Hunan satellite TV and Chongqing satellite TV, which have many young audiences. It also caters to the youth trend of the times, and carries out deep interactive precise marketing with PPS network TV, Qi Yi network and other network media.

The first brand of board shoes focuses on the best.

From the beginning of the brand positioning of forward-looking shoes, to play the role of benchmarking industry, become the national standard for the development of board shoes, and eventually become the first brand of Chinese shoes.

BAGE's success is inseparable from his efforts of 27 years, but what is more important is that BAGE (eight elder brother) has been carrying out the dedication of the shoe care business for the past 27 years.