Recently, on some portals, "fan LOGO" and Steve Jobs The head is constantly flashing, this is the latest advertisement of van guest. To commemorate Jobs, van guest website began selling "biography of Steve Jobs". Of course, apart from the selling points of "Jobs's only authorized biography" and "editor in chief of the Time" for two years, everyone with the book is accompanied by the beauty of Jobs's head. T - shirt And limited badges and mugs.

We must admire the sharp eyes and lightning speed of our customers. Business opportunity 。

All customers quickly caught up with the "big money", and it was hard for netizens to click on all the customers. In other words, this is a kind of bundled marketing. Although it seems that everyone is losing money and a T-shirt is given free of charge, a consumer who buys a book will surely glance at other products. This is the ultimate goal of fan marketing.

In the press view, every step of the customer is going to be quite exciting. With creative advertising to keep consumers' eyes for a short time, a variety of products and affordable products give consumers impulse to buy. When consumers experience personal products and services, they will positively disseminate their own experience.

For everyone, the sales slack seems to be absent. The overall idea of van guest is to find the market with innovative thinking, focus on the focus, and quickly promote marketing, so as to establish brand and cost advantages. Of course, this requires customers not only to be familiar with marketing concepts such as marketing and social marketing, but also to actively introduce secondary marketing concepts and new concepts of competition, such as integrated marketing, relationship marketing, information marketing and cultural marketing.

This seems to be very consistent with Jobs's attitude towards the market and always revolves around the needs of the market. Open mind, innovative ideas, and speed of opening up the market, all customers become a good example for clothing companies to learn in marketing.