The "online shopping Carnival" launched by Taobao eleven double Singles Day has proved that the original "Amoy brand", which relies on the Internet, has proved itself inferior to the strength of traditional brands such as JACK&JONES and ONLY.

From 11 o'clock in the morning to 8 in the morning, the brand name category of Taobao mall has already had 21 Amoy brand shop single store Alipay has a turnover of more than one million. Among them, the original brand Alipay, such as Yin man, rip, silk, and OHTERMIX, has a turnover of more than 5 million, which is parallel to the traditional brand JACK&JONES and camel clothing.

From 11 0:00 to 9 a.m., Yin man clothing has maintained a full popularity and traffic volume. The number of visitors per hour is over one million, and its total turnover is over 8 million. It is expected that it will be the first brand name merchant to break tens of millions of pactions in a single store.

It is understood that in addition to the three brands of Alipay brand, the turnover of Alipay is over 5 million, and the sales volume of other brands including Han Du Yi house, Yu Ni Fang, pink big cloth doll and so on is also close to 5 million. More than one million Amoy brands have reached 21 stores.

In some characteristic categories, puppy electric appliances, ODO family ornaments, and love making brands are beyond the number of traditional brands, ranking the top among the categories of household appliances, home accessories, children's clothing and other categories.

"Last year, double eleven is a sales volume for the past year, but last night was eleven times a day last year."

This is the feeling of many Amoy brands last night. Although I was prepared for it in the early days, many Amoy brands found that they were not ready enough before the netizen's mad job.

It is understood that Taobao store 1 hours later, the highest number of pactions of a commodity from the Amoy brand Yu mud Fang, its oil control blackhead mask products sold out in 1 hours within more than 8700 hours, so that its head Dai Yuefeng also felt some "unexpected".

However, this is just the beginning. Professional analysts believe that the peak of online shopping for double eleven should be between 16 p.m. and 24 p.m.

For this reason, Cao Qing Lu, the founder of OHTERMIX dress, is worried. "It is estimated that this year's sales volume will be more than 5 times the sales volume last year, the target is more than 30 million, but the real test is not yet coming, although we are fully prepared, but the final result will still be difficult to estimate."