Men Become The New Favorite Of Luxury Brands &Nbsp, Accounting For 50% Of The Market.
Luxury brands are now turning to the development of men's luxury products. PPR completed the acquisition of Brioni for Italy menswear brand this week, and LVMH group recently hired Antoine Arnault to take over the further expansion of luxury men's shoes brand Berluti.
Male
Luxury products
The global luxury market survey conducted by Bain&Company shows that male luxury goods now account for 50% of the total luxury goods market, compared with 48% only 2 years ago.
Toby Bateman, the buyer's director of MrPorter.com, said: "men's clothing is already the most talked about topic in the fashion industry. Many online stores only wear women's clothing, ignoring men's clothing market. Our website just solves this problem for men."
MrPorter.com currently has more than 150 brands. Unique brands such as Ami, Hentsch Man, luxury brand Elder Statesman, Loro Piana can all be purchased on the website.
As men pay more and more attention to their dressing, and spend time buying clothes themselves, many brands start to wear men's clothing series.
The Jimmy Choo brand launched the men's shoes series this autumn. Christian Louboutin opened its first male shoe store in Paris's Galerie Vero-Dodat in August, and plans to launch a male bag.
Louis Vuitton brand also launched menswear customized services at Via Montenapoleone flagship store in Milan in September, and plans to start this in Shanghai and Sydney in the near future.
service
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China's luxury market has always been dominated by men, and male luxury consumption accounts for more than 2/3 of the total consumption of luxury goods.
As China is catching up with Japan, it is the biggest in the world.
Luxury goods
Market, PPR group CEO Francois-Henri Pinault, also known as the group plans to open in China Gucci, Bottega Veneta men's clothing shop.
The 5 Biggest men's brands in China are Zegna, Hugo Boss, Dunhill, Giorgio Armani, Burberry.
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