Warm Underwear Price Game &Nbsp; Close To The People Is Marketing Kingly Way.
After more than ten years of development, there are more and more brands. Many manufacturers of thermal underwear have made innovations in the production process and materials in order to get a share in the market. Every year, there are some new terms and new products.
Fabric
The price of the same product varies greatly, which has become the confusion of many consumers.
The author visited the hypermarkets and online shopping centers to attract consumers.
Thermal Underwear
Crazy too
With Lingsha velvet underwear
Suit
2011 new model, for example, in a large shopping mall in Beijing, the price is 198 yuan. The slogan is "use Terry knitted fabric, natural flush to effectively enhance the permeability and scalability of the product, wear warm and comfortable, feel like milk, gentle and gentle, give you the most intimate warmth!" at first glance, the slogans you shout can keep you warm, and the price is moderate, which is acceptable to some consumers.
Let's take a look at the selling price of an online shopping mall, which will make many consumers puzzled. The slogan they play is: "only 79 yuan to buy! The original price of $198 this year is not new, but it is not a velvet lover's underwear. Men and women have 3 colors."
Products with the same brand and the same style have a price difference of nearly three times.
By comparison, the price of online shopping mall is more advantageous and more destructive. Why?
Let's take another example of the 2011 New Style of the love story of Lingsha lingerie thermal underwear. Let's take a look at the price comparison between online shopping malls. Consumers will be even more surprised.
Headquartered in the Yangtze River Delta Economic Zone, "the world's small commodity capital"
Dan Ni
The price of the mall is 59 yuan, which is 20 yuan less than the price of an online shopping mall. What is the origin of it? How did Dani make it?
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