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From Export To Internal And External Integration To Develop China'S Feather And Down Enterprises' Road Width

2011/11/17 9:42:00 15

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16, China's down industry

association

Secretary General Yao Xiaoman held the seventeenth China International feather and down in Xiaoshan District of Hangzhou

exposition

At the third Xiaoshan international feather and feather Festival press conference, China is the largest exporter and consumer country in the down industry. The down industry, especially the down bedding, has been overwintering for the spring, catching up with the historic development opportunity.

Xiaoshan district is China's eiderdown capital and one of the most important distributing centers in China's down industry.

2010, under jurisdiction

Down industry

The sales value is 11 billion 500 million yuan, and the total exports of feather and down products account for about 30% of the country's total.

In recent years, Xiaoshan Yoobao has been regarded as the "vane" for the future development of the down industry.

Yao Xiaoman said that the feather is more green, natural and warm than other materials, and no material can replace it.

With the development of economic level, the down product, once regarded as a high consumption of foreigners, has been popular among Chinese people and will open up a new market structure.

According to her understanding, feather and down bedding is the focus of the down industry. It has started to develop in the past two years, and exports accounted for 9%. This year, it is expected to export 28-29 billion yuan.

If there are no feather down bedding in five-star hotels abroad, we will not be able to grade stars.

Take the Xiaoshan area of China's down town as an example, more than 200 feather and down enterprises in Xintang town have gone through the process of developing from export to home and abroad.

In 2008, Xiaoshan feather and down enterprises were affected by the macro environment and the influence of low-grade chemical fiber fillers caused by avian flu. The down price of Xiaoshan fell to a historical low point: the original down price of 220 yuan per kilogram was sold to 50 yuan a kilogram.

Zhejiang Tianxiang holding group and other feather and down enterprises have adopted the "tug of war" development method to resist unfair competition such as malicious price reduction, low price loss sales and so on.

Nowadays, Xiaoshan down enterprises have not only taken a low ebb, but also conquered the difficulties of down products with peculiar smell, forming a group of Chinese famous brand down products headed by swan, Fei Li Hong and Dioda.

But the price of down products is higher than that of cotton products, which makes ordinary consumers look shy.

From the press conference, the third Xiaoshan Yoobao conference, scheduled for December 2nd, aims to build a platform for displaying the image of enterprises and products. It is regarded as the exhibition of widening the road of the down industry, and there will be hundreds of domestic and foreign purchasers and down enterprises looking for cooperation opportunities.