Hennes, the world's second largest clothing retailer ?&? Mauritz's collaboration with Versace, an Italian luxury brand, will launch sales around the world on Thursday (November 17). According to media reports, the cooperation will last until 2014, with a target sales volume of $700 million. This will be the eighth time H & M has been involved in luxury brand cross-border cooperation series.

H & M has been working with famous French fashion designers since November 2004 extravagant Karl, creative director of Chanel ? Since Lagerfeld launched the cooperation series, it has successively cooperated with Stella ? McCartney、Comme ? des ? Gar?ons、Jimmy ? Choo, Lanvin and other fashion heavyweight brands cooperate.

The clothing retailer in the form of "condescending" to the high-end design parity For sale, in clothing retail There is a wave of cross-border cooperation in the industry. This year, target, a major department store in the United States ? The cooperation series launched by Corp. and Italian brand Missoni are very popular in the market.

Analysts said that consumers reacted warmly to this cross-border cooperation mode, and each cooperation series triggered a sensation of rush purchase queuing. On the one hand, H & M's own turnover is constantly rising. On the other hand, the major brands it cooperates with also take this opportunity to get media exposure and enhance their image in the eyes of consumers, which is equivalent to a free publicity.

Next stop: Tom ? Ford

According to foreign media reports, H & M's next partner may be Tom, a former Gucci designer ? Ford。

When asked to work with a senior designer in her late 50s, H & M's creative director, Margareta ? van ? den ? Bosch replied, "Ford is an interesting brand, and I don't mind his age."

The clothing company revealed that it had not contacted the designer, Tom ? Ford also declined to respond.

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Stockholm based Swedish clothing retailer H & M ? Hennes ?&? Mauritz, recently released its October financial report, same store sales fell 2%. By the end of October, the brand had 2410 stores worldwide, up from 2134 at the end of October last year.

The same store sales volume of H & M has been dismal since the second half of this year, falling or flat for five consecutive months, according to the news agency. According to the company's financial report, the same store sales fell 6% in July; It fell 7% in September.

In order to revive sales and recover profits, the clothing retailer plans to work with famous British football player David David in February next year ? Beckham co designed underwear products.

H & M shares rose 0.29% to 204.40 as of 19:35 Beijing time on November 17.