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"In the past more than 20 years, we have spared no effort to promote the development of basketball in China.

2005年，匹克陸續(xù)贊助美國(guó)NBA休斯敦火箭隊(duì)、雄鹿隊(duì)主場(chǎng)，斯坦科維奇洲際籃球冠軍杯、歐洲全明星賽、澳大利亞國(guó)家男女籃球隊(duì)等多項(xiàng)國(guó)際賽事和運(yùn)動(dòng)隊(duì)，成功樹(shù)立起一流的國(guó)際體育品牌形象;2006年，NBA火箭隊(duì)球星肖恩·巴蒂爾激情加盟匹克，身披匹克戰(zhàn)袍的澳大利亞女籃同年勇奪世錦賽冠軍，更彰顯匹克在體育營(yíng)銷上的成功;2007年，匹克以非凡實(shí)力成為NBA中國(guó)官方市場(chǎng)合作伙伴;在競(jìng)爭(zhēng)空前激烈的08奧運(yùn)大環(huán)境下，匹克獨(dú)具匠心，簽約贊助伊拉克、塞浦路斯兩國(guó)奧運(yùn)代表隊(duì)出征2008北京奧運(yùn)會(huì)，同時(shí)成為“微笑北京”2008志愿者合作伙伴，著力開(kāi)展奧運(yùn)營(yíng)銷;2009年，匹克大放異彩，不僅使簽約NBA球星的人數(shù)增至12人，創(chuàng)下競(jìng)爭(zhēng)對(duì)手無(wú)法企及的記錄;繼簽約NBA之后將FIBA收入囊中，成功壟斷NBA與FIBA兩大國(guó)際最知名的籃球賽事資源;2010年，匹克堅(jiān)持一貫的國(guó)際化戰(zhàn)略，分別與“

The Stankovic intercontinental basketball tournament renewed its covenant, and entered into a strategic partnership with the "New Zealand Olympic Committee", "Serbia Basketball Association", "Jiangsu satellite TV" and WTA, and took WTA star Olga Gwatersova into the banner to make efforts in the field of tennis and strive to create new core businesses. In 2011, PEAK held a press conference in Losangeles, announcing that PEAK's US subsidiary was formally established and will enter the US market in 2011.

In the same year, PEAK and FIBA formally signed up as global strategic partners and achieved a new upgrading of the internationalization strategy from Asia to the world.

Under the goal of PEAK's efforts to expand the whole sports business, PEAK and the seventh China Urban games Executive Committee signed a partnership agreement in Nanchang, Jiangxi, and became the first highest level partner of the seventh City Games in China. They signed an agreement with WCBA to become an official sponsor of WCBA. They are committed to promoting the development of China's sports industry and finding and cultivating excellent sports reserve talents.

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market

The efficient management of the value chain, the realization of network system control in sales, the improvement of logistics management efficiency, the maturity of the application of office system, the realization of the company's information sharing and paperless office in the whole country; in the construction of corporate culture, the company has always attached importance to personnel training, regularly carried out various staff training and sports activities in the enterprise, gradually improved the employee welfare policy, and made efforts to build a learning enterprise in twenty-first Century. In terms of social responsibility, it established tens of millions of charitable foundations and launched a number of highly praised public welfare activities, and actively set up corporate reputation and social image. PEAK is taking the firm step of expanding the international market with continuous innovation and scientific management.