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Look At Heng Village Knitting Enterprise "Three Tactics" Skillfully Solve The Pain Of Pformation And Upgrading

2011/11/21 16:08:00 8

Transformation And Upgrading Of Heng Village Knitting Enterprise

US Europe

financial crisis

Roar, the RMB exchange rate rose by a liter.

foreign trade

Export business owners will follow the "shake" or "shake" - they worry that corporate profits may again be "shrink".


In this global village, no one will.

Independence

As a traditional knitting Town, Tonglu County

Heng Cun

The town is no exception.


"The continued appreciation of the renminbi has forced our enterprises to become smarter."

Yesterday, when the Hangzhou Daily reported the grassroots interview group to the contact point Tonglu County hengcun town to interview the knitting industry, Yuan Xiaoliang, deputy mayor of hengcun Town, told the author.

"Although the overall situation of foreign trade exports is not good this year, the export volume of the cross villages and towns has reached 4 billion 446 million yuan, an increase of 17.7% over the same period last year, of which the self operated export amounted to US $152 million, an increase of 54.7% over last year's growth."


Which day, you bought in Europe and the United States stores Armani, ARMANI, MAXMARA, and other famous brand clothing, perhaps it is processed by the knitting enterprise of Heng village; in the town, only 3 years of learning "earth expert" developed an automatic computerized flat knitting machine, the working efficiency of the flat knitting machine has increased 4 times than that of the single hand-held flat knitting machine; in the face of the uncertain factors of the coming year, enterprises have bought raw materials in advance to buy the raw materials in advance, and have sufficient supply of goods.

What I saw and heard in Heng village really felt the "intelligence" of many enterprises.


A clever move: first, win the "famous brand" to win by quality.


Walking into the spring breeze Milan gull Clothing Co., Ltd., I see the production workshop has emerged Armani (ARMANI), Mara (MAXMARA) and other international well-known clothing brand finished or semi-finished products.


"Our products are mainly exported to Europe. In the first two years, the exchange rate of RMB against the US dollar has been appreciating, but it is relatively stable against the euro exchange rate and has not had any effect on the company. This year, the RMB exchange rate for the euro also appreciates, and the wages of workers will increase by 10% every year.

profit

It brings great pressure to the export of enterprises. "

Wang Zhimei, the boss of the company, complained to the author about suffering.


"How do you cope with pressure?" I asked.


"We are mainly for Armani (ARMANI), Mathis Mara (MAXMARA), Italy brand CLOSED and other international famous brand OEM, cooperate with big brands, the annual orders are relatively stable, and profits are relatively guaranteed."

Wang Zhimei said.

However, the order quantity of each brand is also ten thousand pieces, many more than ten thousand pieces, moreover the quality inspection procedure is very strict, among them, CLOSED a clothing from the factory to the customs, must examine five goods, cannot be careless.

Of course, in the second half of this year, Milan gulls also won orders for more than ten million J.Crew40 brands in the United States.


"European and American big customers have strict requirements for working hours. In order to ensure the quality of products, they are not allowed to work night shifts, so the company orders are busy, and they have to leave work before 9 p.m."

Wang Zhimei said.


 
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