In the context of a significant increase in costs, appreciation of the renminbi, and the European debt crisis, consumer spending is declining, and orders are shrinking. 70% of exports depend on exports. Sale Zengcheng Xintang cowboy clothing production base It is a severe test.

A few days ago, experts attending the summit of the first apparel industry development summit held in Xintang, Zengcheng, pointed out that Xintang The transformation of cowboys is transformed from "made in Xintang" to "created in Xintang", and the transition from price advantage to brand advantage.

Ding Li, a professor at the Guangdong Academy of Social Sciences, said that the impact of Guangdong's textile and garment industry over the past two years was due to overcapacity. This overcapacity is different from the domestic surplus in the 90s of last century, but the global overcapacity. However, some enterprises put forward "no external demand and no domestic demand supplement", but Ding Li pointed out that the competition in the domestic demand market is no less intense than that in the foreign market. He proposed two changes in the transformation of the jeans industry in Xintang.