For luxury goods, Hangzhou's huge market is growing. With international extravagant product brand The first tier brands in Hangzhou have opened stores in Hangzhou. Purchase Luxuries.

This Friday, the luxury shops in the first floor of Qingchun store, central department store, will be officially opened to operate GUCCI, GUCCI, Prada (Prada), Buberry (Burberry), MiuMiu, Bottega Veneta (Bao Tijia), Ferragamo (Ferragamo), Fendi (Fendi), Tod "s" and other luxury brand bags and accessories.

Although luxury goods have been sold in Hangzhou, most of them are in the form of brand stores or agents. Sun Wei, executive deputy general manager of Zhejiang Zhong Du department store, said that from this year, China and Shanghai luxury group have been working together to provide Buyer resources for each other and purchase these big brands directly in Europe. Central department store plans to directly intervene in luxury purchasing business next year.

Hangzhou's "old department stores" are very familiar with the self employment of shopping malls. Twenty years ago, the department stores in Hangzhou adopted the business model of self marketing, shopping malls bought various necessities of life and sold them to customers. Later, with the economic enlivening and opening up, people's consumption concept gradually shifted from buying goods to buying brands, and the brand's discourse power was strengthened, so the sales mode of shopping centers and brand associations was gradually formed.

History is always spiring forward, and now the shopping mall has started its own business again. But the idea is quite different from before. Sun Wei said that Hangzhou guests have a high degree of awareness of luxury brands, and many people have a lot of purchasing power. Now it is the time for shopping centres to enter luxury stores. Shopping by shopping malls to buy luxury goods on their own can better consider the needs of Hangzhou's local market, control the rhythm of new products on their own, and some new goods may be earlier than the stores. It can also provide customized services for guests and purchase according to the requirements of guests. In fact, internationally renowned department stores such as Paris's old Buddha and Martha department store in the United Kingdom take self marketing as their main selling mode. According to Sun Wei's understanding, the proportion of self owned businesses in Europe and the United States Department stores has reached over 70%. At present, apart from luxury goods, Qingdu shop, central department store, has also incorporated gold ornaments into its own category.

Hangzhou people have a high degree of awareness of luxury brands, and the consumption concept has gradually shifted from the previous LOGO (brand) worship to the appreciation of the inner quality. Sun Wei said that the next step is that Zhong Du department store also plans to directly purchase some brands with strong sense of design from the origin of Italy, and has a well-known brand in the local market. The price will also be much larger than that of luxury goods. In the luxury shops, there will be promotional activities such as buying vouchers and so on.