China'S Market Potential Is Huge. Within Two Years, The Net Sales Will Reach 1 Trillion And 500 Billion.
"More and more Chinese consumers choose online shopping."
Known in the United States
Finance
Magazine Forbes reported this morning that the latest survey report of Bain, a famous American consulting firm, shows that the total sales value of China's online shopping market reached 460 billion yuan in 2010, and the overall sales growth rate reached 102%, far exceeding the traditional retail sales volume.
Great potential
100 million Internet users will be added in the next two years
Like Americans shopping on Amazon, Chinese consumers like Dangdang and so on.
Electronic Commerce
Everything from Jin Yong's novels to Lenovo notebook is everywhere.
The report predicts that in the future China's online shopping will grow at an annual rate of 48%.
By contrast, the sales growth of traditional physical stores is 17%.
By 2013, the overall sales will reach an astonishing 1 trillion and 500 billion yuan.
But this amount is still only 7% of the total retail sales, and the potential of China's e-commerce market is enormous.
The report also shows that China now has the largest number of Internet users in the world, with about 556 million users, of whom 34% subscribed to online shopping.
In 2013, China will have 715 million Internet users, about 40% of which will be online shopping, which means 100 million new online users will be added two years later.
Competition between China and foreign countries
Multinational enterprises strive for online shopping market
The report points out that apart from Dangdang, a publicly traded retail e-commerce platform, has become mature in the Chinese market. The new e-commerce platform Jingdong (micro-blog) is also rising due to the holding of sunning, a large household electrical appliance company.
In addition, some multinational companies are also competing in China's online shopping market. WAL-MART's online shopping mall has been a success. Estee Lauder, the famous cosmetics brand, has become the most popular cosmetics brand in the online shopping market.
It can be said that China's online shopping market has formed a coexistence situation at home and abroad.
The survey found that among all online shopping products, books and electronic products are the most common products of consumers' online shopping cart, followed by cosmetics and clothing products.
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