At present, China's footwear industry is still in the process of being in existence.

Differentiation strategy is a special market operation strategy.

It is very attractive to small and medium-sized enterprises that try to avoid direct competition with industry giants and want to build their own competitive advantages.

This way has a good effect in the domestic and foreign markets. With the shrinking of the market gap, the global economy will have great potential for development. The division of labor and cooperation among enterprises will be greatly strengthened. Successful enterprises in the market must be very responsive to the market and change.

And these SMEs can do well.

Market compensation is not only important for small and medium enterprises, but also for smaller product lines of some large enterprises. These enterprises will strive to find themselves safer and more beneficial.

In the footwear market economy, experts are most concerned about those successful big shoe companies, and often ignore the small businesses in the industry. But these are the uncommon sparks, which have become the prairie fire after surviving and developing in the cracks of large enterprises.

Indeed, in addition, enterprises need to develop products that are suitable for special consumers to open up more market gaps.

After opening up such a special market, we should expand product mix in order to expand the market.

Especially in the current market of homogenization, small and medium shoe enterprises only have to identify the differential interests of each brand. Apart from providing strong and powerful products, they can positively reflect the sense of social responsibility of an enterprise, highlight their own characteristics in the rules of market dominance, and gradually promote the formation of their own unique product genes and give consumers a distinctive sense of value.