Long term development to New York

Enterprises should seize the United States

To participate in the exhibition in New York, a close understanding of the fashion and market trends in New York can achieve twice the result with half the effort.

In from January 16 to 18, 2012, the China Textile and clothing trade exhibition (New York exhibition) will be held at the New York Vivian Convention and Exhibition Center. It will provide a good opportunity for Chinese enterprises to seize the high ground of New York's American clothing market.

The organizer of China Textile Promotion Association of New York will be the center of the fashion industry. Large clothing and fabric companies will set up centers or offices here. The China Textile and clothing trade exhibition will be held in New York.

This is the geographical advantage of the New York exhibition.

The official also revealed that due to the economic downturn, some clothing and Fabric Companies in the United States have cut down business expenses. Because of tight funds, New York and its surrounding garments will not buy from other places or the western part of the United States.

At the same time, after the financial crisis, great changes have taken place in the textile and clothing consumer market and marketing channels in the United States. More and more buyers prefer "one-stop shopping".

In order to better meet the needs of buyers, New York exhibition also timely pformation.

Since 2010, the Frankfurt Textile Fair has joined hands with the New York Exhibition (US) company to create three international professional sourcing exhibitions for clothing, clothing and home textiles in New York, the United States, namely, the New York international clothing purchasing Exhibition (APP), the American HTSE clothing fabrics exhibition and the New York international home textile purchasing Exhibition (HTSE).

The professionalization of the restructured New York exhibition is more clear and the product layout is more perfect.

"The APP brand created jointly by the organizers has become a highlight of the pformation, highlighting the idea of" Apparel Sourcing "international clothing procurement.

Practice shows that the pformation of New York exhibition is successful.

In July 2010, the exhibition area was 15000 square meters, and nearly 500 exhibitors from 14 countries and regions participated in the exhibition.

There were more than 7000 professional trade spectators, more than 5000 purchasers from 12 countries dominated by the United States.

The New York exhibition held in July 2011, of which New York international textile fabrics Exhibition (Texworld) attracted 323 exhibitors from 14 countries and regions, 3456 professional spectators from 44 countries, and New York international fashion sourcing exhibition exhibitors (APP) attracted 108 exhibitors from 8 countries and attracted 2669 visitors.

The trade results of the exhibition exceeded expectations.

Organizers of the relevant person in charge suggested that enterprises should not give up the opportunity to participate in the winter exhibition in New York.

Because from the past situation, the exhibition in January will be reduced due to the time and the Spring Festival approaching.

But according to the exhibition held last year, the traffic volume of the family is still the same as that of July, so the average number of buyers to each booth is increasing, and exhibitors will have more trade opportunities.