As we all know, China is the largest shoe processing country in the world. It is also the country that produces the most kinds of shoes independently. However, there are few products that meet international high quality standards, and few of them can be unique in international sports events. Based on this, for China footwear industry How to seize the new development Opportunity Or finding new ways of development is particularly important.

　　 Civil service of footwear brand

The national brand must be positioned from the brand shaping. In these respects, the domestic shoe enterprises lack. innovate Thinking. Foreign brands entering China are taking advantage of China's large population and vast market. Their aim is to use capital and technology to achieve their own purpose of making money. For example, the gap between McDonald's in a sparsely populated European country and China with a population of 1 billion 300 million is self-evident. Therefore, China's shoe enterprises should seize the opportunity of increasing sports population to find different levels of consumer groups, considering the characteristics of footwear brands. Model And promote the market through brand.

　　 Socialization of competition demand

Shoe companies should not just grab the cake of sports events, but make use of the needs of these sports events to make the cake bigger, cultivate and develop sports products. Sports events can bring diversified business opportunities, such as intervening from some vulnerable projects or unpopular projects, and locating the brand input point from the space needed for sports events is also promising.

　　 Internationalization of sports industry

We should not only see the increasingly fierce competition, but also see the compatibility of competition. On the basis of this, we should also take into account the trend of internationalization. The majority of shoe enterprises should strengthen cooperation in the competition with international competitors and seek their own in cooperation. brand Growth. If domestic products can be launched through China's media, the advantages of low cost and great benefit will make it easier to build a successful bridge.

　　 Standardization of consumption demand

There are many factors for the success of large shoe enterprises abroad, and the most important point is standardization. We must work hard in two aspects when we realize the technical updating and quality assurance of our products, that is, standardization in the process of production and management, and standardization in the marketing process. In marketing, many businesses tend to focus only on product prices and product image to be chosen by consumers, so that they can only publicize them. In fact, they can fully publicize the characteristics of products from the standpoint of standardization so that everyone can understand that your product standards are in line with international standards. Once they are in line with international standards, consumers will think that your products are the most fashionable and the best.