COACH, A Well-Known Brand, Is Listed In The Mainland Market.
COACH, a well-known US brand, announced yesterday that it will be listed on the stock market in the form of HDR, which will further confirm its intention of "marketing without money" in.
The so-called HDR listing means that no new shares will be issued, and only the shares listed on the overseas trading market will be subscribed by investors in the Hongkong trading market.
This process does not increase capital stock, so it will not dilute the share interest of the company, and will not weaken the controlling power of the large shareholders.
Most enterprises are listed for financing, but the proceeds from listing in the form of HDR will be minimal.
Liu Qi, chief investment adviser of China Post securities, said that even though the global luxury market is in a doldrums, it is difficult for him to perform well even in Hong Kong.
The price of PRADA listed in Hong Kong in mid year is not ideal.
The move is aimed at rapidly increasing brand awareness at a small cost and radiating the mainland consumer market from the Hongkong market.
JonathanSeliger, President and CEO of nutchi China, previously said the mainland will be the key area for its future development, and the company plans to increase its share of the Chinese luxury market to 10% in the 2014 fiscal year to a scale of $5 billion.
The McKinsey luxury consumption report shows that China's luxury market will reach 27 billion dollars in 2015, when China will account for more than 20% of the global luxury market.
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