A conference called attitude. Beijing The main character of Sanlitun Yu she bar is Germany. Designer David Ubl, which may not be unfamiliar to Chinese fashion circles, is the German runner up runner up runner up and the gold medal winner of the 2008 Han Bo Young Designer Award. The German student who won the Chinese costume design competition was the first to come to China at that time. The understanding of China is just that Chinese consumers like red and FENDI (Fendi) has made so many shows on the Great Wall in China. When he returned to Berlin's ESMOD Clothing Institute to complete her studies, she returned to China, from a designer of the Han Bo group to the world's youngest famous. Leather and fur Designers, and then have their own. brand His way of designing in China can even be described by luck.

David Ubl said that his next goal is to expand her brand DAVID UBL to China. In Beijing, the Beach Club (Beach Club) has successfully released its own brand 2012/2013 winter series. The theme of this series is a beautiful, luxurious and sexy feeling, which is made of denim, high quality cotton, fur and the best brand fur. This season, costumes are very special and wearable. DAVID UBL wants to design clothes for people to wear instead of only displaying them in museums. He firmly believes that creating his own brand is a great pleasure because he can display his fashion philosophy and interpretation of modern style to the whole world in the design process.

Such a new designer's show has also been strongly supported by the International Fur Association. Regarding the fur attitude, Li Mingxia, director of China fur International Association, said that in order to promote the concept of sustainable fur utilization, the International Fur Association has added an award "PimpMyCoat", the fur refurbishment design category, in the 8 year old REMIX competition that the association supports. This category provides opportunities for competition designers to refurbish the old mink coat to reflect the trend of tomorrow.

In addition, about a few years in Germany, a German designer went to China's clothing circles to set up his own brand, then looked at the Chinese consumers and chose fur as the challenge. It goes without saying that fur occupies a high-end position in the field of Chinese clothing consumption. Its uncontrollability and high requirements for design will reflect the professional standard of a designer. David Ubl has carefully opened her own design journey. Is he waiting for him to be a big Chinese market or a Chinese customer who will pay the bill? {page_break}

Design and sell clothes that everyone wants to buy.

Dialogue David Ubl

Reporter: what is your design orientation?

David Ubl: just like D&G and Dsquare, I hope my works can be described in terms of "luxury sports brand".

Reporter: what kind of people do your brand (or custom) customers look like?

David Ubl: confident, a little sexy male and female consumers, the age should be 16 years old ~45 years old, such customers are actually limited by age.

Interviewer: how do you coordinate your ideas with your business?

David Ubl: my design is very creative, but it is simple and practical. I hope to design clothes that everyone wants to buy.

Reporter: what is the expectation of this brand DAVID UBL? What is your expectation for the future of your brand? How do you want your brand to be displayed and sold to consumers?

David Ubl: through the press conference, I will inform the media and consumers to launch the brand named after myself. First, I want to expand my brand and let more Chinese consumers know about DAVID UBL. Second I hope I can see more and more people wearing my designs in the street.

Reporter: what is your plan for the future of the brand?

David Ubl: I hope that the style of my brand is confident and attractive, and I hope my work is unique but rich, giving people a sense of "good" or "comfortable". Just like wearing fur, you will feel a luxury, comfort and sex appeal.

Reporter: how do you plan to establish brand sales channels?

David Ubl: selling online or selling different boutiques around the world.

Reporter: what kind of work do you usually do?

David Ubl: just stay in the studio and write pictures every day. My second studio is my mind, planning and designing, so that my customers can wear the clothes I designed.

Interviewer: what do you think is the difference between the East and West designers?

David Ubl: I feel that the western design is more sexy, more concerned about the relationship between the human body and clothing, while the Chinese designer's design works are "Oriental", with typical Asian style, and there are strong regional differences at first glance, but both have their own wonderful.

Reporter: as a designer, how do you understand the concept of an excellent designer?

David Ubl: the designer can freely and flexibly interpret the designer himself and is recognized by the consumers.

Interviewer: if someone wears your clothes out of bad taste, how will you react?

David Ubl: I think this is also the responsibility of the designer. I will give him some advice on how to dress well and think about whether his display has misled the consumers.

Reporter: who is your favorite fashion designer?

David Ubl:Karl Lagerfeld (Karl Lagerfeld).

Reporter: what experiences in life are good for design?

David Ubl: I did charity work in Africa when I was in college. In addition, I hope to adopt a child like a disaster like an earthquake, which is a good thing for one's life.