In the first three quarters of this year, Adidas In the first three quarters, sales in the Greater China region amounted to 900 million euros, compared with 721 million euros in the same period last year, an increase of 25% over the same period last year, excluding the exchange rate factor, an increase of 28% over the same period last year, which ranks first in Adidas's six largest market.

Related analysts said that Adidas will clean up a large number of inventory products before and after 2009, and can sell new products with higher profits, plus the expansion of channel numbers, and enter the two or three line cities in large scale. In the first half of 2010, Adidas is in China. market Restore growth. In the second quarter of this year, sales increased by 41% over the same period last year. By the end of June 2011, Adidas group had more than 6000 chain stores in China. By the end of 2010, the figure was 5600. In Adidas's channel system, pricing is obviously lower than Adidas. brand The number of outlets for the sale of NEO products in the Chinese market has reached about 900. This is a product mix for the products of a major Chinese small and medium sized city with a relatively high price of Adidas brand, which is conducive to the penetration of Adidas into small and medium-sized cities outside Beijing and Shanghai.

Adidas management predicts that Adidas's annual sales in 2011 will grow by nearly 12% based on the exchange rate unchanged. Compared with the previous year, the expected growth rate of wholesale business revenue will be close to two digits, of which greater China will become the dominant force.

Mr. Gao Jiali, managing director of Greater China in Adidas group, said: "our performance in 2011 has shown that our development trend in Greater China has been irreversibly changed to a healthy, sustained and strong direction."