Near the end of the year, the shopping mall seemed to be booming, and the continuous promotion activities in shopping malls were the main reasons. The reporter learned from several shopping malls in our city that in order to compete for tourists, shopping malls are actively promoting various forms, while clothing, boots and shoes are the focus of promotion. Because of the high price of winter clothing and winter shoes this year, the prices of the same quality goods are over 20% higher than in previous years, and some consumers' purchase plans have been affected. With the sale of goods at a discount, people's desire to buy is stimulated again. Reporters in the mall to see all brands are almost in various forms of promotion, voucher, sweepstakes, gifts and so on. But consumers are most likely to discount sales, thirty percent off, twenty percent off, or even lower discount, some brands are discounted on the basis of market activities. A salesperson of brand clothing told reporters that this winter clothing is affected by price and sales is not ideal, and in order to change this situation, the shopping mall is constantly promoting sales activities. During the activity period, the popularity is quite prosperous, but as a brand dealer, it can not earn much money. Now consumers are used to such discount activities, and sales will be much worse on weekdays. In shoe shoe stores, promotional activities are relatively strong, and some brands of winter boots have already started selling thirty percent off, forty percent off or half off. According to the salesperson, the sales of boots shoes are especially good in recent years, and some styles or shoe numbers are out of stock. A consumer who comes to buy shoes says that shoes are too expensive now, but the price of shoes in each season is only a short period of time, so simply wait until the discount is bought, and it will save hundreds of yuan for a month or more. The reporter saw that the popularity of the stores and the discount rate were almost directly proportional. In a brand store that sold 55% off of the whole game, the guests of the test shoes were full of shoes and chairs, and the salesmen were too busy to lift their heads. In a brand store that only needs 5% off of its members, no one trying to wear it. The salesperson said they could not sell a pair of shoes one day. It can be seen that the current consumer shopping is more rational and smarter, many people's shopping philosophy has become: not fashionable, but for discounts.