Recently, a large Christmas device named "Rainbow angel" has arrived at the Jinbao shopping mall. The large Christmas decorations at the gate of the east gate of the colorful city have also been released. All the Christmas lights are lit up in December 9th; the Beijing APM will host the birthday party on the eve of December 24th Christmas.

At that time, Beijing APM will be in the mall atrium.

"This year's Christmas landscape layout is earlier than in previous years, basically with Hongkong and other regions synchronization."

The director of Jinbao Shopping Center Marketing Department said that the inspiration of the Jinbao Hui Christmas art installation was originated from the original works of the famous artist Qu Guang - Zi, the rainbow angel.

He pformed the "angel" into a Chinese angel with an oriental face, blending Chinese and Western cultures and feelings, romance and fantasy, creating a unique Christmas atmosphere for Kim Po Hui.

It is understood that Christmas is the most important festival in Europe and America, Hongkong, China and other places in the year. It is also the most important promotional holiday in major shopping malls in a year.

Yang Qiuyi, director of the Communications Department of Hongkong real estate group, said that, as in previous years, the shopping arcade in Hongkong district basically held the lighting ceremony of the Christmas landscape layout in early December.

Hongkong Central Trading square held Christmas lighting in the evening of December 1st.

Insiders say this year

A staff member of the colourful City Shopping Center said that due to the outdoor layout of the colorful city, various contingency plans were prepared for the influence of bad weather such as wind and snow, so as to ensure the landscape effect.

Reporters also learned that many shopping malls also prepared new year's day or Spring Festival landscape layout plan, and strive to make different consumers feel different shopping environment and experience in different festivals.