According to information from Taobao mall, Nike shoes sold in the "star sports franchise" are fake. Taobao mall permanently retreats the business and compensations for consumers' compensation for three. Taobao mall reiterates: Taobao Shopping Mall Zero tolerance for fake goods, once a business is sold, it will immediately retreat and never cooperate. The move of Taobao mall also won the applause of consumers and brands.

Taobao mall official also reminded consumers if found in the shop to buy. commodity It may not be a genuine product. After the acceptance of the rights is completed, the payment will arrive on the 5 working day. At present, the compensation is in progress, and some of the consumers who have applied for reimbursement have been compensated.

Up to now, more than 100 well-known brands have been protected with Taobao and Taobao mall. knowledge Cooperation in property rights. Not long ago, international famous brands CACOH and Taobao and Taobao mall reached an agreement on intellectual property rights protection against counterfeit goods.

In December 8th, at the news conference of LVMH group's high-end makeup benefit in Taobao mall, Mike, vice president of benefit global e-commerce, praised Taobao's efforts and efforts to protect intellectual property rights. Mike said: "we have noticed that Taobao has taken a lot of actions in the past two years, especially the Taobao Mall for parallel imports and fakes, making consumer experience, product services and backstage services committed to improving the quality of products. This is exactly the same as our benefit concept. We are very eager to cooperate with Taobao mall. "

In addition, the Taobao mall will also implement a more stringent "fake one lose five" new regulation from 2012 to improve the violation costs of the sellers and provide better protection for consumers.