There is a great spirit in Chinese business, which is above sincerity and toughness. This spirit is especially important in the moment. When the foreign brands enter the Chinese market and compete in the industry, the cultural connotation of the business will become the soul of the enterprise. Shopping malls are also like competition venues, and most of the last winners have tenacious qualities.

For already familiar with the rules of the game. Jordan Sports For example, culture is the core of promoting the development of enterprises, and the pursuit of solid management is the ultimate goal. Finally, it is the "big brand" and "high quality" realistic Jordan style.

　 The ten year sales scale of Li Jian exceeded 3 billion

There is only one quality that can be penetrating into the heart, but the belief that it will show off life. This is the power of persistence. In the past ten years of Jordan's intensive sports operation, output value has increased by more than 30 times, from 120 million yuan in 2002 to 3 billion yuan at the end of 2010. Along with the development of China's sports industry, Jordan has accompanied the youth road after 70, 80 and even 90, and today's Jordan has entered the ten of the Chinese national brand with the spirit of never say die.

In the outsider's view, Jordan sports may not be atmosphere, low-key people never publicize, even if they walk into the store, sales personnel will never be on the side of your ears, such sales style seems to be somewhat different, but consumers are quite buying. The salesperson just passes the products of the customers, and then silently leaves, but not far away, so that you have a comfortable and free space to experience and choose. This also reveals the business culture concept of the enterprise, and is practical and practical. Because of this, Jordan's Management Data has been improving greatly. From 2008 to 2010, the company's operating profit was 180 million yuan, 440 million yuan and 670 million yuan respectively. Behind the prosperity of the sporting goods market, Jordan sports is undoubtedly the winner of the low-key.

In doing things, Jordan sports reflects her great skill, Jordan. brand It is always closely related to all sports events. 2006年，喬丹體育與中國服裝設計師協(xié)會簽訂協(xié)議，連續(xù)五年共同舉辦 “喬丹杯”中國運動裝備設計大賽;2007年11月，喬丹體育成為第十一屆冬季運動會合作伙伴及運動裝備贊助商;2008年，喬丹體育成為第24屆世界大學生冬季運動會組委會合作伙伴及運動裝備贊助商、中國代表團合作伙伴及裝備贊助商;同年，喬丹體育與中國大學生體育協(xié)會結成戰(zhàn)略合作伙伴，并連續(xù)成為第25、26屆世界大學生夏季運動會、第25屆世界大學生冬季運動會中國代表團合作伙伴及裝備贊助商;2009年，喬丹體育成功成為第十一屆全國運動會北京、河南、黑龍江、吉林、新疆、陜西、重慶等省級代表團合作伙伴及運動裝備獨家贊助商，打造出首屈一指的喬丹體育冠軍團隊;2009-2010年，喬丹體育簽約蒙古、哈薩克斯坦、土庫曼斯坦三國奧委會，成為三個國家奧委會的合作伙伴。 In 2010, Jordan sports became the official partner of the FIBA FIBA (global) franchise product. In December of the same year, Jordan sports formally signed the contract to become the Ninth National Collegiate Games partner and named the Universiade men's basketball event.

This is also the style of Zhang Yiyang, leading the Jordan team to become the champion team in the commercial arena and has achieved many success. In 2003, Jordan sports clothes were rated as "state inspection free products". In 2005, "Jordan" graphic trademark was identified as "well-known trademark". In the same year, Jordan brand footwear products were rated as "China famous brand products"; in 2009, "Jordan" Chinese character trademark was identified as "well-known trademark". According to the Market Research Report of sportswear products made by relevant agencies, Jordan brand is at the same industry leading level, no matter the first mention rate, no mention rate or other reference rate.

　 Jordan sports sword capital market

As a sporting goods company, Jordan has always been at the forefront of innovation. The R & D team composed of over 200 outstanding designers in the industry has brought together more than 2000 new sports shoes and clothing products every year, covering basketball, tennis, running, outdoor, comprehensive training and other professional sports series, sports life series and leisure fashion series. This innovation is not only embodied in the details of product design, but also conveys a spirit of continuous transcendence. It hopes to share with consumers and users. In the product launch conference held in November 3rd, Jordan sports held a sports resource press conference focusing on "crossing new students".

Jordan sports, which is striving for excellence and innovation, is accustomed to the fast pace of striding along the big road. After 3 billion yuan output value, it will test water capital market for the first time at the end of 2011, in order to seek the butterfly change in operation. The company plans to issue 112 million 500 thousand shares of A shares, which are used for expansion projects of shoe production bases, R & D center design projects, national strategic direct store construction projects and information construction projects.

The smooth completion of the project will reduce the company's dependence on the current processing, and further enhance the development and innovation capabilities of new products, and consolidate the company's product advantages. And the implementation of investment channel construction projects will play a great role in improving the company's marketing terminal control, enhancing the company's brand awareness and reputation. Meanwhile, the upgrading of information system will enhance the efficiency of information transmission in the company and enhance the control of all aspects of the company's overall operation. After the completion of the implementation of the investment projects, the sustainable development of Jordan's sports business will be strengthened and the core competitiveness will be further enhanced.