December 27, 2011, China international The underwear culture week will hold a press conference in Beijing, which will introduce the related major strategies launched at the 2012 China international underwear culture week and the seventh Shenzhen international brand underwear exhibition.

At the same time, the organizing committee will launch the SIUF China underwear cultural and creative design competition, SIUF China home furnishings cultural and creative design competition, fashion charity event, SIUF international underwear fashion trend conference, Chinese underwear. industry Heavy activities such as high-end dialogue with department stores.

The exhibition has also made breakthrough progress. As of November 2011, the domestic brand continues to support the development and construction of the platform. 14 international brands from 10 countries have signed the Shenzhen underwear exhibition, including Japan's Wacoal; Philippines's bench/BODY; Australia's Leah's O 'BRA; and Hongkong's largest import underwear brand agent Private Shop will carry its agency brand AUBADE, CHANTELLE, SIMONE PERELE, PASSIONATA, PERELE, xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx.

It is learnt that in order to widely listen to the opinions and suggestions of experts and scholars and industry celebrities on the development of China international underwear culture week, we should further improve the operation mechanism of culture week and promote the healthy and healthy development of cultural week. Host The Organizing Committee and the organizing committee will initiate the establishment of the "China international underwear culture week expert committee". At the same time, in order to provide more professional, wider and more advanced services to the underwear industry, China international underwear culture week Beijing operation center will also be formally established.