A few days ago, the Xinji municipal government held a general assembly to commend the 3 enterprises that won the "China famous brand" and "China famous brand" this year and awarded 200 thousand yuan respectively.

As the largest production base of sheepskin garments and the largest leather sheepskin base in Asia, Xinji vigorously implements the strategy of "branding the market".

According to the idea of "putting the government on the stage and singing the business", the city has held 15 state-level leather exhibition fairs continuously, and organized leather enterprises to take part in large-scale leather exhibitions both at home and abroad in the form of "Xinji Pavilion", effectively improving the popularity of "leather capital Xinji".

It has established a cooperative relationship with 11 well-known research institutes at home and abroad, invested 29 million yuan, and set up scientific research institutions such as the Hebei branch of China Leather Research Institute and Xinji leather Productivity Promotion Center, employing over 40 experts from home and abroad as the technical consultant of the enterprise, and successfully developed more than 100 new varieties of leather products, namely, four kinds of leather products such as Ni overcome and sheep skin reverse wear, and leather leather products, including leather, leather, upholstery leather and leather shoes. Leather making technology has reached the international advanced level and the garment industry is in the leading position in the country.

Up to now, Xinji has 4 famous brands in China, 2 well-known trademarks in China, 3 national inspection free products, 12 famous brands in Hebei, 16 famous trademarks, 8 provincial quality products, and the number of famous brand owns the first place in the province.