According to Bain, an American consulting firm, more and more Chinese are shopping online.

And looking for long-term trends. Investment They are concerned not only with what Chinese people buy, but also where they shop. Just as Americans shop on Amazon, Chinese consumers will buy all kinds of goods from Jin Yong's novels to Lenovo computers on e-commerce websites.

China's e-commerce market greatly surpassed the growth of traditional retail business in 2010. In a 19 page report released by Bain's research fellow, the company said that in the future, online shopping is expected to grow at an annual rate of 48%, reaching 1 trillion and 500 billion yuan by 2013, but still only accounts for 7% of the total retail sales. This means that despite the current figures, online retailers still have plenty of room for greater market share.

Books and electronic products are the most popular products on the Internet, followed by cosmetics and clothing. Bain said that there is no definite conclusion about whether the "China mode" can spanform simple growth into profit growth, but the basic data of online shopping growth is undeniable.

China also has the largest number of Internet users in the world. Bain company estimate This year, China's Internet users will reach 556 million, of which 34% of Internet users may be shopping online. By 2013, China should have 715 million Internet users. If 40% of users are shopping online, China will add nearly 100 million Internet shoppers in the next two years.

According to new research, China, which already has the largest number of Internet users, may replace the United States as the largest e-commerce market in 2015.

According to the new report of Boston Consulting Group, China's electronics Business affairs The market now has a total value of $74 billion - less than half of the US $177 billion. However, driven by factors such as the increase of Internet users, low spanportation costs and the enthusiasm of middle class shopping, China's development is very fast.

The report said: "China already has 145 million online shoppers, and is expected to grow rapidly in the future. The number of online shoppers will reach 329 million in 2015, which will make China's e-commerce market the highest value market in the world."