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Christmas Is Not Yet Arrived: Wuhan Businessmen "Cling Tight" Promotion Plan

2011/12/21 11:15:00 15

Although early Christmas merchants staged a Christmas Eve promotion campaign, until this week,

Christmas

When the festival is coming, businesses will really work.

Yesterday, people in the industry disclosed that there were too many pirated sales on Christmas Eve promotions.

Supplier

There are only two times a year: blood and Christmas.

In order to prevent competitors from plagiarism, businesses should cover up.

Promotion

The plan will not be "bright sword" until Christmas.


  



 


Shopping malls tight sales promotion plan


Colorful Christmas tree, cute Santa Claus...

Yesterday, reporters visited a number of shopping malls found that Christmas economy is heating up.


What are the "trump cards" used by the Christmas merchants this year? Reporters asked all the shopping malls, such as Guoguang, Wuhan Guangzhou, WTO and Qun Guang, all of them were told, "the sales promotion plan is still in the hands of the boss, waiting for the final decision."


A shopping mall planning department has said that Christmas promotions will not be released until Thursday.


However, this year's Christmas Eve is rare on the weekend. Yesterday, Chinese commercial department stores revealed that this double Christmas Day is the same as the 23 day and the 24 day two days discount.

Zhong Bai department store said that the two days of the weekend were all night revelry, stretching the Christmas Eve.


According to industry sources, the sale of branded goods during Christmas is greatly discounted, making it a habit for people to shop at Christmas.

They will work out marketing plans two or three months in advance.

But in order to prevent competitors from following up, activities will be kept confidential before they are launched.


The copy version of silent night is mostly pirated.


"All stores do not want to disclose the Sales Secrets ahead of time, mainly because the resources they give are limited."


The person in charge of a shopping mall admitted that shopping malls must be matched with suppliers if they do large sales promotion activities, otherwise the market will not get hot.

There are at least ten points in the market, and suppliers can easily lay 66% off.

The supplier only has two blood products a year, usually in store and Christmas.


Since the beginning of December, a shopping mall in Wuhan has announced the Christmas Eve reproduction.

The person said, watching the full delivery, in fact, many brands do not participate in activities, discount is not strong enough.


The personage expresses, in order to let supplier more "bloodletting", each businessman uses all means to cut down the price, but do not want to give the card too early to give the colleague.


Shopping malls are deliberately planning for Christmas. What they want is Christmas economic benefits.

According to the disclosure, Christmas day sales are worth one month in the off-season and half a month in the peak season.


Christmas online shopping is the most dangerous commodity


Winter dress ranked first


The amount of new online shopping Trojan horses such as "Internet banking thief" continues to rise as the Christmas rush is heating up.

According to the latest monitoring data of 360 online shopping bodyguards: Winter women's clothing, mobile phone recharge cards, women's shoes, smart phones, digital accessories are the five main categories of online shopping Trojan attacks, and the risk of online shopping is higher than that of men.


It is reported that online shopping Trojan horse has the risk of tampering with the amount of payment and hijacking online shopping funds.

Once the consumer computer is infected with such Trojan horses, the payment amount of online shopping will be secretly enlarged by the Trojan horse, and the money will be directly entered into the hacker account.

Safety experts point out that because of the many promotional activities of online shopping during the Christmas season, consumers are easy to relax their vigilance when they encounter low-priced goods, and some women online shopping families are relatively lack of safety awareness. Recently, the number of online shopping Trojans spread in the name of "winter dress" has increased significantly.


360 safety experts suggest that, "prevent online shopping Trojan horse, we should pay attention to not easily open the shop owner's merchandise pictures, discount codes and other suspicious files, and the online" spike killer "plug-in software is also mostly tied to the Trojan horse.


The price of flowers is coming up soon after Christmas.


With the advent of Christmas and new year's day, roses, Lily and other flowers have sung the leading role in Wuhan's flower market. Prices are also "high". The price of rose has risen by 5, and the lily has increased by nearly 2.


"We went to the wholesale market to get flowers this morning, and we were all shocked by the rising prices."

Tiger spring flower shop owner said that in recent days, the price of flowers is one day a price, rose rose from 2 yuan to 3 yuan in the past few days, and the lilies rose from 6 yuan to 7 yuan.

In two days, prices will definitely rise.


The owner of a flower wholesale shop in Hankou said that businesses are actively stocking up for holidays, increasing demand and rising prices, which is a normal phenomenon.

At the same time, most of the flowers in Wuhan are shipped from Kunming. Freight rates have been rising, and the price of flowers has naturally risen.

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