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1000 Yuan Down Jacket Cost Is Only Two Hundred &Nbsp; &Nbsp; Where Is The Middle Profit?

2011/12/21 14:25:00 48

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At the end of the year, everyone is busy buying new clothes, and the down jacket is the first choice for many citizens.

Market

It is difficult for most of the public to accept the price of thousands of yuan, so is the price of the down jacket really worth the price?

This morning, reporters visited several large shopping malls in downtown Zhangdian.

brand

New model

Down Jackets

They are all on the counter.

Fabric

Compared with last year, the style is not much different from that of last year, but the price is much more expensive than last year.

"Last year I bought a similar style of more than 900 yuan, but this year this brand similar style is close to 2000 yuan."

Ms. Li, who bought a down garment at a shopping mall in the Communist Youth League, told reporters that she had planned to buy another down coat, but after visiting several shopping malls and stores, she found that most of them were over 1500 yuan, which was somewhat unacceptable to her.

Ms. Li said that a friend of his own made a down jacket outside this year and spent only more than 300 yuan. Although the fabric is different from the exclusive store, the price should not be so bad.

A well-known feather clothing brand sales director told reporters that although the current price of the down jacket is relatively high, but businesses do not really earn much. "The price of white feather and fabric and accessories has increased in varying degrees this year. In addition, labor costs and store fees are relatively large expenditures. This part of the cost has also risen. Therefore, the rise in the price of down garments is mainly caused by rising costs and so on."

Subsequently, the reporter interviewed to a down product processing plant in Jiangsu, the staff admitted that the price of the down jacket is indeed water, and a down garment needs about 200 grams of down, the cost price is about 50 yuan, the material needs about 1 meters, the good point is about 60 yuan, the wage cost is 100 yuan, and the cost price is about 200 yuan.

"Compared to the increase in production links, the marketing links are more serious. Besides fixed taxes, dealers must pay for brand publicity, shopping malls, staff costs, rent decoration and so on, and prices will rise."