In 2008, the Beijing Olympic Games approached day by day. The astute Wenzhou people saw the huge business opportunities behind this grand event. More and more Wenzhou enterprises have taken the Olympic economic express through various channels.

In March of this year, AOKANG group, China's largest private shoe making enterprise, became the supplier of leather products and Paralympic Games leather products suppliers in the Beijing Olympic Games in 2008.

In November, the Wenzhou company signed a contract with Liu Xiang, an Asian flying APIK, to be the spokesman of the image, and will also act as a special ambassador for the AOKANG Olympic Games.

For the cooperation with Liu Xiang, Wang Zhentao, President of AOKANG group, who is known for its "creative business", said: "the reason why we see Liu Xiang is that he has always been optimistic about his constant breakthrough in sports, his enterprising spirit and his persistent pursuit of dreams.

His spirit coincides with AOKANG's brand philosophy.

"The industry believes that" the cooperation between China shoe king "and" Asian flying man "shows the strong strength of AOKANG group as a Chinese private enterprise and realizes the seamless connection of high-end brand image.

At the same time, Wenzhou red, yellow and blue group and Shuguang Group signed a contract with the Beijing Olympic Organizing Committee to become a licensed manufacturer of Beijing 2008 Olympic Games.

According to incomplete statistics, at present, there are at least more than 10 Wenzhou private enterprises participating in Olympic events in various forms to share "Olympic business opportunities".

In some cities of Zhejiang, the "Olympic logo products" monopoly area of "good Mart" supermarket can be seen everywhere in Wenzhou.

The eleven Wenzhou conch umbrellas, marked with Olympic chartered logo, are on the Olympic licensed merchandise store in Hangzhou and Wenzhou.