First, customers' personal economic conditions affect consumption.

These customers generally receive lower income. Although they like the brand of children's clothing store, they can only consume very little because of low income.

For this part of the customers, children's clothing store operators can not despise them when they provide services and carry out resource information management, because this part of customers will become loyal customers of children's clothing store brand once they increase their income.

Even if they consume very little, children's clothing shop operators should arrange regular service for children's clothing shop operators or shop assistants, so that advertising effect can be formed.

Although customers can not consume too many children's clothing brand products, they can promote their friends and relatives.

Two, public relations and services in specific situations

Because it is a loyal consumer group of other competitive brands, the brand of children's clothing shop is very small, so the children's clothing shop operators should find out why the customers have such knowledge about the brand, and then carry out public relations and services according to their specific conditions.

This is even more important for luxury brands, because if a part of the customer consums a children's clothing store for a year, it can get good results.

Three. Potential consumer groups

This part of the customers is a potential consumer group in the children's clothing store's brand positioning. They do not consume the brand products run by children's clothing stores, but they have the ability to consume.

Children's clothing store operators get the personal information of these customers from other channels, and carry out necessary publicity for them, so that they can enter the ranks of the brand customers.

Once the customer increases the income of the customer, he will become a loyal customer of the children's clothing store.

Even if they consume very little, children's clothing shop operators should arrange regular service for children's clothing shop operators or shop assistants, so that advertising effect can be formed.

Although customers can not consume too many children's clothing brand products, they can promote their friends and relatives.

Tips:

At the beginning of the children's clothing brand creation, a lot of money was spent on spokesmen, and even on the CCTV children's channel. Instead, it was better to improve the brand planning while doing some appropriate interactive line promotion at the terminal, such as sponsoring the children's model competition in the target market area, the product exhibition tour, the community interaction game, the terminal experience promotion, and the participation in social public welfare activities.

While organizing the offline activities, we invite local authoritative media and domestic strong industry media to participate in the interaction. Media hype reports make the activities sustained and have a long influence.

This can play a 42 role.